Platform Marketing

Salt is hiring a Platforms Marketing Manager who would be responsible for owning and managing business marketing initiatives. This role cuts across multiple audiences and activations across channels including narratives, digital experiences, events and media campaigns.

Responsibilities:

· Execute key business marketing initiatives in the region in partnership with global business marketing, regional product marketing, and in-country marketing teams to drive adoption of the customer products.

· Integrate industry knowledge, customer insights and company’s product narratives to create compelling marketing content to drive preference and adoption of our platforms

· Understand and align global strategy to a scaled regional strategy by considering common customer opportunities across the region and working with local marketing teams to incorporate into regional marketing plans

· Lead end-to-end management of marketing content development and execution, including but not limited to developing brief, engaging internal teams and external agencies, collating and managing assets, liaising with key stakeholders, managing legal review process

· Ensure close collaboration with cross-functional stakeholders across central, regional and in-country teams to align strategy, deliverables, messaging and resources

Minimum qualifications:

· Bachelor’s degree or higher

· 3-5 years of experience in brand and program management, developing and executing marketing communications in media, advertising, tech, product marcomms OR digital space

· Proven experience developing and executing insight-driven integrated marketing campaigns that have achieved quantitative results at local and/or global levels

· Ability to work and thrive in a proactive and agile manners in a self-directed, fast-paced and changing environment

· Strong communication skills in English, both verbal and written

· Experience in scaling marketing campaigns and programs across multiple countries in APAC

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.