Platforms Marketing Manager

Salt is hiring a Platforms Marketing Manager responsible for owning and managing business marketing programs specifically on both a regional strategy and Japan market execution level. This role also cuts across multiple audiences and activations across channels including narratives, digital experiences, events, and media campaigns.

Responsibilities:

· Execute key business marketing programs in the region in partnership with global business marketing, regional XFN and in-country marketing teams to drive adoption of Facebook’s solutions across Facebook, Instagram, Messenger, and WhatsApp.

· Integrate industry knowledge, customer insights and company’s product narratives to create compelling marketing content to drive preference and adoption of our platforms

· Understand and align global strategy to a scaled regional strategy by considering common customer opportunities across the region and working with local marketing teams to incorporate into regional marketing plans

· Lead end-to-end management of marketing content development and execution, including but not limited to: developing brief, engaging internal teams and external agencies, collating and managing assets, liaising with key stakeholders, managing legal review process, project management, branded content partnerships, event execution

· Ensure close collaboration with cross-functional stakeholders across central, regional and in-country teams to align strategy, deliverables, messaging and resources

· Work to continuously improve strategy and tactics by tracking, analyzing and communicating key quantitative metrics and adjusting marketing levers as needed

Minimum qualifications:

· Bachelor’s degree or higher

· 8+ years of experience in brand and program management, developing and executing marketing communications in media, advertising, tech, product marcomms OR digital space

· Proven experience developing and executing insight-driven integrated marketing campaigns that have achieved quantitative results at local and/or global levels

· Ability to work and thrive in a proactive and agile manners in a self-directed, fast-paced and changing environment

· Strong communication skills in English and Japanese, both verbal and written

· Experience in managing programs across multiple countries in APAC

Preferred qualifications:

· Brand and campaign management (including digital media campaign) experience is preferred

· B2B experience is preferred

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.