Content & Social Media

The team at Salt have helped to recruit talented content marketers, editors, account managers, copywriters and social media professionals from entry-level to senior level roles across a huge range of industries.

Select a category

Jobs: Content & Social Media

Job Industry: Content & Social Media

Salt is partnering with a global Design agency at the intersection of strategy, design, marketing, and technology. The team is looking to bring on a Marketing Communications Program Manager to…

Texas

Contract

Negotiable

Salt is partnering with a global Design agency, that works at the intersection of strategy, design, marketing, and technology. The agency is hiring a Sr. Technical Writer to research, design,…

Seattle

Permanent

Negotiable

Our client is a well-established D2C technology business specialising in internet privacy. An international business, we are working to find a talented NYC-based marketing professional for their new US office.…

New York

Permanent

Negotiable

Salt is partnering with a leading global IT Services + IT Consulting enterprise to hire a communications professional to join the firm's internal and executive communications team as an Executive…

Texas

Permanent

$120000.00 - $160000.00 annually

Salary information and career progression

As full-time roles in online content and social media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good content writers has never been higher, and an increasing number of industries are seeking skilled content and social media experts to join their teams.

The career progression for those in content and social media is relatively straightforward. Copywriting and Content Executive positions are considered the entry level roles, relying exclusively on the writing of content rather than creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the social media side of things, working first as a Social Media Executive before moving into a managerial role.

Social Media Executive$45,000 - $55,000
Content Executive$50,000 - $60,000
Social Media Manager$50,000 - $70,000
Content Manager$70,000 - $90,000
Head of Social Media$80,000-$90,000
Head of Content$100,000+
  • Opportunity

    Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that content and social media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.
    However, despite the great number of content and social media experts, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.

  • Popular industries for content & social media positions

    The power of content and social media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated content and social media marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.

    Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, content and social media roles allow brands to engage on a personal level with customers and potential customers alike. High quality content and social media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.

  • Recent changes to the sector

    The last few years have seen brands fully understanding the power of content and social media as tools to drive acquisition and engagement of customers. This had led many of them to hire content and social media professionals to produce editorial content, insightful blog posts and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.

    One of the biggest changes for the content and social media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, content and social media marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.

  • Future prospects

    Content and social media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for content and social media marketing, so knowledge of this field is a future proof asset.

    Beyond simply writing content and social media posts, however, career progression can come in the form of leading and developing content and social media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.

  • How to get a job in content writing and social media

    Employers’ requirements for content & Social Media jobs

    Content and social media marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.

    CV requirements for Content & Social Media professionals

    Since there is so much competition for content and social media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for content and social media marketing.

    Interview preparation

    Interviewers tend to ask qualitative and not quantitative questions when they recruit for content and social media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:

    1) How do you measure social ROI?
    2) What are the advantages and disadvantages of platforms such as Hootsuite?
    3) Which social channel is best to raise brand awareness?
    4) What content marketing software have you been using and why?
    5) What are your favourite blogs and why?
    6) What qualities do you need to be a content marketing specialist?

    Educational requirements

    For content and social media marketing, a degree is not really a requirement to land a job, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.

Top Tip

"When developing content, be as specific as possible. Be relevant, concise, and helpful. Provide value for your customers and potential customers, rather than trying to hard-sell them. "

— Finlay Boyle, Senior Principal Consultant

Speak with Finlay Boyle about Content & Social Media

Salt News


How to hire and manage remote workers: working through the crisis of trust


Remote work models have opened new doors for both employers and employees on a global scale - here’s how they could help your business thrive.


Read More

3 things you’ll need to manage remote workers


Here’s how to adapt your work processes to see real results from your remote or hybrid workforce - now and in the future!


Read More

Empowering Gen Z: How to unlock the potential of the next generation in the workplace 


Create a workplace culture that unlocks generation Z's potential. Here's how.


Read More

How to hire a freelancer: 10 steps to finding the best freelance talent 


10 top tips to help you find and hire a quality, vetted freelancer or freelancers to help you achieve your business goals. 


Read More

How to achieve exponential growth on LinkedIn with Sean Anderson, CEO Hoxton Media

3 July 23


Sean Anderson on why your company ads on LinkedIn aren't seeing results, what the limitations of your Marketing are and how to empower your own people on their own platforms to see exponential growth and rewards from this social network.


Read More

‘Working out’ with charities with Ed Mayo, CEO of Pilotlight

3 July 23


Ed Mayo shares how pro bono volunteering has powerful business benefits as well as its social impacts - a key factor for employers to consider in a competitive job market where company culture and conscience matter more than ever before.


Read More

Tips to make your sales CV shine


Every salesperson can sell a product/service; it is expected of us to do so. But through that journey of being the best salesperson in the organization, we tend to forget that the best product that we are selling is ourselves. In this blog, I am going to walk you through the essence of what makes More...


Read More

10 Job hunting tips, straight from the person looking at your CV


As a recruiter, I deal with individuals who are looking for jobs daily. I thoroughly enjoy finding the best talents for my clients, but I’m often surprised at the lack of preparation on a CV, LinkedIn profile, or introduction email. Making a good first impression with your CV is imperative in your job hunt, as More...


Read More

Inclusion pays: Maximising the power of neurodiversity & Neurodiversity


Inclusion impacts your bottom line - and changes you make to include Neurodiversity benefit everyone. Weather the skills gap by broadening your horizons and your hiring processes.


Read More

9 helpful ways to market yourself for your next marketing role


Wondering how to be well-prepared for a successful job search for a new marketing role? Here's how!


Read More

HR, AI and the Metaverse(s) with Melissa Crawford, CEO and Founder of Tech with Heart


HR and Tech cannot continue to work in siloes. The magic is when we connect the two - and optimize for the best of both. Melissa Crawford, Founder and CEO of Tech with Heart, shares how.


Read More

Introducing Michael Chater-Poole, Practice Director, Manchester


My universe is… European Technology Sales Fun fact about me: … I climbed the Sydney Harbour Bridge My favourite place I’ve travelled to is… Island hopping in the Philippians – stunning place to visit! 3 things I would take to a desert island is… a deck chair, beer fridge and satellite phone. On the weekend More...


Read More

Introducing Ravi Karimi, Senior Principal Consultant, London


My universe is… Machine Learning, MLOps Fun fact about me: … I have titanium in my face! On the weekend I love to… Watch and play football My favourite place I’ve travelled to is… Barbados If I won the lottery I would… book a one-way trip to Vegas… I mean, I would invest in property More...


Read More

Introducing Nick Clark, Practice Director, London


My universe is… Software & Cloud Fun fact about me: … I have represented Great Britain through Rowing at 2 World Championships and a European Championship. On the weekend I love to… cycle as many miles as physically possible before 10am where I am then on daddy duty – mostly at a softplay or swimming More...


Read More
×
US

Upload your CV

Upload your resume to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Contact us

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK