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The team at Salt have helped to recruit talented content marketers, editors, account managers, copywriters and social media professionals from entry-level to senior level roles across a huge range of industries.
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Job Industry: Content & Social Media
Salt is partnering with a leading global technology services and consulting company to hire a Customer Engagement Marketing Manager. This is a full-time, permanent position- applicants must be legally authorized…
Salt is partnering with a multinational advertising and PR company to hire a Social Strategist focused on projects, partnerships and endeavors with TikTok. This is a permanent, full-time position and…
Salt has partnered with a global design and experience innovation hub whose capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing…
Salt is partnering with a results-oriented consulting firm looking to bring on a Content Marketing Manager- Retail & Consumer Products! What you'll do: Responsible for developing diverse content- white papers,…
Salt is partnering with a global business services and digital transformation firm to hire an Associate Creative Director, Content and Copywriting to sit within their Consulting Marketing team. This is…
Salt is partnering with a financial advisory and global consulting firm to hire a Marketing & Communications Manager, Inclusion and Social Impact. This is a permanent, full-time position based out…
Salt is partnering with a leading health solutions company to hire an Executive Director, Communications within their Digital Innovation team. This is a hybrid role based out of CT, NY…
Salt is partnering with a software company that develops products for software developers, project managers and other software development teams globally. This company is looking for a Partner Communications Manager.…
Salt is partnering with a financial trading organization who operate in markets around the world with their focus on technology. The company is looking to bring on a seasoned External…
Salt is partnering with a leading MedTech company to hire a Customer Communications Marketing Manager. This is a full-time, permanent position. This position is sits within the North American Marketing…
As full-time roles in online content and social media continue to evolve, so too does the career path for the people in those positions. A strong online presence is crucial for every brand, and the demand for good content writers has never been higher, and an increasing number of industries are seeking skilled content and social media experts to join their teams.
The career progression for those in content and social media is relatively straightforward. Copywriting and Content Executive positions are considered the entry level roles, relying exclusively on the writing of content rather than creation of strategy. From there, candidates can move into an editorial role, or executive positions within a content department. Alternatively, they could pivot into the social media side of things, working first as a Social Media Executive before moving into a managerial role.
|Social Media Executive||$45,000 - $55,000|
|Content Executive||$50,000 - $60,000|
|Social Media Manager||$50,000 - $70,000|
|Content Manager||$70,000 - $90,000|
|Head of Social Media||$80,000-$90,000|
|Head of Content||$100,000+|
Looking at the engagement and impression numbers of social media platforms and the amount of social shares of trending blogs, it is not surprising that content and social media job opportunities are vast. The number of people who are specialists in this field is also pretty large, and as new social media platforms emerge alongside changing priorities for more established ones, evolving roles will continue to emerge.
However, despite the great number of content and social media experts, recruiters often struggle to find candidates who are able to express the identity of their business in the right way. This ends up leading to too many jobs being available for a small pool of suitable talent.
The power of content and social media is forcing almost all industries to employ experts in these fields. Many businesses see the benefits of publishing their own unique online content, whether they’re household brands or B2B companies. Most opportunities are offered by the marketing, media and sales industry, particularly by dedicated content and social media marketing agencies. However, as the sector becomes more critical, these experts will be increasingly needed in any industry.
Lately, the IT and retail sectors consistently hire many professionals working in this field. Regardless of the industry, content and social media roles allow brands to engage on a personal level with customers and potential customers alike. High quality content and social media posts create a direct connection with a brand’s customer base, improving user experience and giving a company a clear edge over its competitors.
The last few years have seen brands fully understanding the power of content and social media as tools to drive acquisition and engagement of customers. This had led many of them to hire content and social media professionals to produce editorial content, insightful blog posts and white papers, and ‘stop you in your tracks’ social media campaigns. Consider KFC’s savvy decision to sponsor negative posts about the quality of their french fries as an organic roll-out to their new and improved chips.
One of the biggest changes for the content and social media industry is that the production and distribution of certain content pieces is no longer controllable. This is because content is mostly shared online (via social media platforms and the “dark social” likes of instant messaging services) and cannot be reviewed before it goes live to millions of people. In other words, content and social media marketers do not only have to produce interesting, newsworthy and engaging content but also have to respond to potentially bad word of mouth.
Content and social media experts who specialise in digital media do not have to worry about their future career opportunities as their skillset will be highly in-demand for the foreseeable future. Digital marketing is becoming the foundation for content and social media marketing, so knowledge of this field is a future proof asset.
Beyond simply writing content and social media posts, however, career progression can come in the form of leading and developing content and social media strategies. This involves the timely production of campaigns which come in response to public events, holidays or other trending content, and measuring any resulting ROI and web traffic which comes from these posts.
Content and social media marketing jobs require a solid understanding of established and emerging social platforms, as well as the ability to tailor content to match each. Good English skills and a personable attitude can also go a long way when interacting with a brand’s user base. An understanding of SEO and video or photo editing software are also often desirable. Beyond tech savvy, savvy, industry professionals are also expected to have essential soft skills, such as an ability to solve problems, to negotiate and be a team leader.
Since there is so much competition for content and social media vacancies nowadays, it is important to stand out with a well-written CV. One thing you should definitely include are links to your social media profiles or content platforms (e.g. blogs, websites), so that companies can gain an understanding of your ability to write and use the internet. Secondly, try to use industry-specific keywords, as hiring managers usually do not have the time to read through the whole CV to find relevant qualifications amongst the rest of your experience and skillset. Thirdly, add some concrete statistics around goal completions (e.g. % of engagement level increase), as it makes your work experience more relevant and credible. Lastly, include your broader digital marketing skills, as these are required for content and social media marketing.
Interviewers tend to ask qualitative and not quantitative questions when they recruit for content and social media marketing jobs. The qualitative questions themselves always depend on the respective company. We conducted some research to summarise the 6 most important interview questions in this field:
1) How do you measure social ROI?
2) What are the advantages and disadvantages of platforms such as Hootsuite?
3) Which social channel is best to raise brand awareness?
4) What content marketing software have you been using and why?
5) What are your favourite blogs and why?
6) What qualities do you need to be a content marketing specialist?
For content and social media marketing, a degree is not really a requirement to land a job, though marketing, journalism and humanities qualifications are often stepping stones to this career path. Employers prefer to see your portfolio (also in digital format, e.g. blog, microsite) and real-life examples of your work. Another useful step is to attend industry courses to learn about the latest trends in this ever-changing sector.
Whether you’re wondering how to write a CV for the first time or updating your CV as part of a job search, our handy guide will help get you noticed for all the right reasons.
The freelance revolution is well ahead of schedule. A more open workforce can bring a number of benefits and as businesses prepare for 2023, the discussion around freelance and contract is more active than ever before.
Grace Tay has been in publishing and creative agencies for 20 years but was only diagnosed with ADD earlier this year. She shares her lived experience of working with ADD - and how companies can recruit and retain more Neurodiverse talent.
We are super excited to announce that our Salt Malaysia team on Friday 11th November, were named winners at the HR Vendors of the Year Awards 2022!
We are proud to announce that our Salt team in Singapore on Friday 4th of November 2022, were named winners at the HR Vendors of the Year Awards 2022!
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Inclusive hiring is a key component of equality, diversity and inclusion - but it's hard to see results. Learn how to create lasting positive change to your recruitment processes with Jennie Child, Founder and Director of Balance
Inclusive hiring is crucial - but it can be hard to know where to start. There are lots of practical steps you can take to counter bias – we've listed 5 to start with.
An estimated 70% of people experience Imposter Syndrome at some point in their lives, according to the International Journal of Behavioral Science. Find out what Imposter Syndrome is, how to overcome it, and what you can do as a manager to support your team.
New workplace wellbeing report highlights impact and role of C-suite Wellbeing at work needs to be championed and embedded into the roles of employees at every level.
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