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Every project needs an experienced Account Manager to oversee it, and this is no different within the creative industries. From advertising to broadcast journalism, the presence of a Creative Account Manager can make or break a campaign.
While similar, Project Managers are also responsible for the completion of the project which must be finished on time and on budget.
Whether agency based or client-side, Planners and Strategy Managers are also responsible for taking research and insight and turning it into behaviour based creative ideas, this information will act as the base for all advertising campaigns.
If managing creative accounts is your area of expertise, Salt’s specialist recruiters can help you find your next role.
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A Creative Account Manager is responsible for overseeing the day-to-day running of a campaign. This requires intimate knowledge of both the client in question and the strengths of the creative team you will be working with. The role also entails managing client expectations, ensuring creative work fits the client brief and making sure all deadlines are met.
Related roles include Project Managers, who manage the whole workflow, ensuring print, digital, UX, signage are all delivered, and Strategy Managers have a more all-encompassing role, focus on a business-level approach to different clients.
Creative Account Management roles can be filled in-house, as well as on a consultancy basis. This allows applicants to broaden their areas of expertise by undertaking Creative Account Management positions across a swathe of different industry sectors.
In recent years, Creative Account Managers have dealt more with digital work. As the brands agencies work with increasingly favour online communications, creative work has come to encompass websites, online videos, adverts, influencer collaborations and social media campaigns. Knowledge of the online landscape is now essential to the modern Creative Account Manager.
Creative Account Managers can expect to progress to Senior Creative Account Management roles with time and experience, eventually with the potential to reach Accounts Director positions.
Employers will expect knowledge of, and experience of working in, Creative Account Management. Since the role can cover several sectors, experience in the sector you are applying for is also useful. An eye for good creative work will also be necessary, as will knowledge of how creative teams work together.
Make sure you display all relevant skills on your CV and detail some of the projects you have worked on previously. Emphasise any interactions you have had with creative teams in order to establish your Creative Account Manager credentials.
Specific qualifications in Creative Account Management are not necessarily required, but a degree in Marketing or a similar field can help you build the knowledge base you need.
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