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Digital marketing encompasses many disciplines, both agency and client-side. From top-level brand strategy to micro-management of the product story through digital display marketing and everything in between, marketing in the digital world is a complex and diverse sector that demands a specialist understanding. At Salt, we understand not just the broader digital marketing sphere, but also the individual roles and requirements of our agency and client-side customers. From Account Executive to Managing Directors, Salt has experience in identifying successful employees for countless digital marketing roles.
Job Industry: Digital Marketing Jobs
The Digital Marketing Manager Responsibilities include Planning and execution of web, social media, email marketing campaignsMaintaining social media presence across various channels - ensuring content is engaging and tailored to…
Responsibilities Lead the growth marketing plan and execution for product and platform expansion Based on a deep understanding of market needs, define clear and compelling messaging, unique positioning, content, sales…
YOU Have proven extensive experience of campaign build and design client side or within an agency. Deliver complex and insight driven reporting in an easily understandable and visually compelling manner.…
PPC is a form of digital advertising used to bring traffic to a website. Advertisers bid for adverts to appear on search engine pages when certain keywords are typed in, on sites with relevant content, or on targeted users’ social media feeds. This makes PPC a form of Biddable Media. Advertisers are only charged when someone actually clicks on their advert, however, hence the name ‘pay-per-click’.
The most common type of PPC is paid search – you’ll have seen PPC ads of this type displayed at the top of Google’s search results page. These ads have no design element to them, and are made to look the same as regular Google listings. That said, they can still be distinguished by the word ‘ad’ located next to the site’s URL.
Advertisers must bid to have their ads come up alongside search results and above their competitors. The winners aren’t chosen simply by the amount put forward, however. For paid search, factors like the ad quality score, the landing page and the keywords used are also taken into account.
Other forms of PPC include social media and website display advertising, which work differently from paid search. Instead of targeting individuals based on their searches, they use demographics, such as the age, interests and location to reach their target audience.
Search engine optimization (usually known as SEO), is the process of making sure a website or webpage is primed to reach the top of a search engine results page. In practice, SEO jobs can involve researching relevant keywords, analyzing web data, writing optimized copy, and creating traffic and ranking reports.
SEO professionals might work freelance or at a digital marketing agency, optimizing websites for a number of different clients, or for a business in-house, dedicating their time to optimizing one website. In SEO, you’re likely to work with a variety of analytical software programs in order to track a site’s performance. SEO campaigns increasingly involve outreach to online influencers in order to generate traffic and backlinks.
|Head of Digital Marketing||$145,000 - $160,000|
|Senior Digital Marketing Manager||$120,000 - $145,000|
|Digital Marketing Manager||$90,000 - $120,000|
|Digital marketing Executive||$70,000 - $90,000|
Digital marketing has been growing in importance over the last couple of years which is why digital marketing specialists are vitally needed in companies and agencies. Unfortunately, hiring managers frequently report that there is not enough talent on the market for all the roles which need to be filled. Thanks to that, digital marketing professionals with the right skill sets have an easy time to land a job as the employment market is not very competitive. Among the most in demand skills is search marketing, including SEO and PPC.
Most experts in this field are demanded by digital marketing agencies, which offer services for various digital marketing channels, including search, mobile, display, social, video and website. It is worth mentioning, though, that opportunities exist within all industries, such as automotive, FMCG, leisure, telecommunications and financial services.
Compared to the past, the consumer purchase behavior has become more complex. It does not happen very often anymore to go into a store and purchase things, especially expensive products. Nowadays consumers rather tend to inform themselves about various product options online by reading a couple of reviews and comparing different brands, then take some time to think about the information and come back at a later point to purchase the product – in most cases this happens online as well.
Since digital marketing has the task to influence the consumers at all the touch points in their purchase decision, it is crucial that specialists in this field have an basic knowledge of the all the different digital marketing channels – no matter what their specialism is – so that they can combine the channels in and integrated way.
The future prospects for digital marketing experts depend on the size of the company. In large agencies, you usually start off in an assistant or junior position but have the chance to climb up the career ladder within three to five years and get a senior role in your specialist field. Since many large agencies operate on a global level, employees often have the chance to work in one of their offices abroad and therefore gain international experience. Some of the benefits which most digital marketing agencies and companies offer to their employees are bonuses, private healthcare insurance and great on-site facilities.
An all-round digital marketing talent is expected to discover new online media opportunities, develop integrated content marketing strategies, manage the contact database, use web analytics software and provide regular reports to demonstrate the return on investment of specific digital marketing measures. Furthermore, they are usually expected by their employers to negotiate with media suppliers, create copy for an organization’s website and manage e-communications.
The skillset for digital marketing roles depend strongly on the area of specialism that you work in. There are a couple of core competencies which should not be missed on a digital marketing CV. Typical examples of these core competencies are the capability of managing multiple campaigns at the same time, have the creative talent in order to come up with innovative ideas, attention to detail and the ability to work under high pressure.
The interview formats used for digital marketing roles heavily depend on the company. Most companies will conduct a behavioral interview combined with a case study. The behavioural interview will help them to get to know your personality and ask questions about your previous working experience. Based on the answers to the behavioural questions, the interviewers can then assess if you would be suitable for the role. In the case study part, a digital marketing problem will be presented to the applicants and they have to come up with possible solutions to the problem.
Digital marketing roles are open to all kinds of graduates. However, a degree in digital marketing, marketing, media and communications, advertising, business and journalism is often considered as advantageous. Postgraduate qualifications in digital marketing are also seen as a big bonus by employers, particularly those offered by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).
Last week, we welcomed Work Experience students Harry and Marvelle into Salt HQ’s in London. They got the chance to see all of our different business areas from Finance to Marketing to Consulting. We’re focused on creating futures for everyone and we wanted to make sure that they both got the chance to see a More...
My Universe is... Ecommerce. A fun fact about me is… long haul travel genuinely excites me. At the weekend I love to… drink coffee in bed while reading the latest Australian & UK news headlines. If I had to eat one meal everyday for the rest of my life, it would be… oysters & champagne (you More...
For Salt’s latest Women in Tech interview, we caught up with Kate Levchuk, Relationship Manager at Infosys to talk diversity and advice on creating an inclusive workplace. The #SaltSessions Women in Tech #WiT interview series speaks with thought leaders from around the world to get their opinion and advice on how they have grown their More...
My Universe is... MarTech and SaaS Sales. A fun fact about me is… I trained for 10 years as a ballerina. At the weekend I love to… play squash – I’m super competitive and will take on anyone on the court! My chosen karaoke song is… Total Eclipse of the Heart or Can’t fight the Moonlight More...