Upload your CV
Upload your resume to our database.
CRM (Customer Relationship Management) systems increasingly enable businesses to get a handle on just how customers interact with their brands. As a result, the need for managers to oversee, analyse and use this insight to inform a company’s email marketing strategy is growing. Salt has a great client network and specialist recruiters operating within the CRM Management field, so will be able to find the perfect role for you.
Select a category
CRM Management is the process of developing marketing strategies using insight gained from CRM systems. These systems will show businesses exactly how customers interact with them—for instance, it could show certain people may subscribe to their email list, whilst others encounter their brand through social media.
The role of a CRM Manager is to draw upon this data and use it to segment audiences so that they can tailor their marketing to audience preferences.This automation can be vital in forming and maintaining long term customer relationships. By segmenting an audience, email marketing can be used to effectively reach customers at different points in the buying cycle and tailoring content in a way that will be of most use to them at each stage.
Being in the top tier of talent requires significant experience and expertise, making the hiring process extremely competitive. As more businesses realise how advantageous CRM systems can be, and the development of relationship marketing through email campaigns and automation increases, demand for CRM Specialists has grown hugely in recent times.
CRM became the largest software market in 2017, and was the fastest growing in 2018, meaning the need for CRM experts is growing. Everything in CRM is moving to the cloud, allowing clients easier, remote access to more bespoke systems at a fraction of the cost. In order to get ahead, future candidates should therefore focus on improving their knowledge of cloud-based CRM platforms, such as Oracle and SAP.
Multi-channel and direct marketing campaigns have both become more prevalent in recent years, changing how businesses market to the public. It is imperative CRM Specialists keep up-to-date with such changes.
Employers will want to know that a candidate can not only think, but do. Roles typically require someone who is technically minded and can also communicate their ideas effectively. They should have the ability to manage and analyse large amounts of consumer data, as well as successfully manage budgets. No industry certification is required, but past experience is absolutely vital. Employers will, therefore, enquire into whether prospective employees have previously worked in a similar capacity to the role, and if so, how well it went.
Your CV will almost certainly require a detailed history of CRM implementations and resolutions, so you will need to demonstrate a solid understanding of CRM techniques and principles. Proving you have experience using different CRM systems (such as Salesforce, Adobe and Mailchimp) is vital. Furthermore, you will need to demonstrate key metrics from past campaigns, such as email open rates or social media engagement, customer retention rates and revenue generated. Finally, you should have good knowledge of complex database materials and the ability to simplify them for the understanding of others.
Employers are likely to ask you about the types of CRM systems you have used in previous roles to gain an understanding of your level of expertise. Answering these kinds of questions not only gives them an insight into your skill set but also displays your personal skills, how well you can communicate with others and explain complex ideas. They will also likely ask applicants about their knowledge of the company, whether you know about the systems they already have in place and how well you would fit within the team you would work with.
The educational requirements for CRM jobs can vary from role to role. CRM Specialists usually have marketing related degrees, but past experience in a similar position is typically more important than the candidate’s educational background.
兔年快樂! Chinese New Year 2023 officially begins on January 22nd. The Chinese New Year is the time to worship ancestors and celebrate with your loved ones.
You might have noticed that for us diversity is an important topic, which is why we try to assist companies in the sales, marketing, creative and technology sector to create a diverse workforce by hiring a mixture of talent. Unfortunately, we have noticed over the years that we have a gender-biased talent pool to recruit [...]
Valuable tips to help you stand out in a crowd. Here's how to add value to your client’s lives and simple ways to promote your brand effectively.
Wondering how to be well-prepared for a successful job search for a new marketing role? Here's how!
How to hire more women? Start with what your work culture is like now - and work to achieve gender inclusivity in the workplace. Here's how.
Whether you’re wondering how to write a CV for the first time or updating your CV as part of a job search, our handy guide will help get you noticed for all the right reasons.
The freelance revolution is well ahead of schedule. A more open workforce can bring a number of benefits and as businesses prepare for 2023, the discussion around freelance and contract is more active than ever before.
Grace Tay has been in publishing and creative agencies for 20 years but was only diagnosed with ADD earlier this year. She shares her lived experience of working with ADD - and how companies can recruit and retain more Neurodiverse talent.
We are super excited to announce that our Salt Malaysia team on Friday 11th November, were named winners at the HR Vendors of the Year Awards 2022!
We are proud to announce that our Salt team in Singapore on Friday 4th of November 2022, were named winners at the HR Vendors of the Year Awards 2022!
Amazing apps for freelancers 2022 that can help manage time, finances and communications - and free up headspace for doing the things that you love!
Rita Batalha is a contractor, freelancer and Digital Nomad specializing in Strategy, Program Management and Digital. She shares what it takes to start freelancing across the world with us in this interview!
Findings from the latest Gartner CIO agenda report show that composable businesses came out ahead of their competitors after the pandemic – learn how this model works and how it can influence your talent acquisition and digital transformation strategies.
Our top 10 work from home productivity tips will help you improve your focus, reveal a few ways on how to be successful with time management and how to work from home effectively.
What is burnout? Our handy guide reveals all there is to know about burnout symptoms, and how to identify any tell-tale signs so you can help yourself and others with practical tips and changes.
Self-confidence is something lots of people struggle with. We have some top tips to help you get a confidence kick and silence your inner critic.
Return to office anxiety is something both employees and employers must reckon with post-pandemic, and its natural to feel worried about change after growing used to working in a certain way. We have tips to help!
You’ll have seen the term candidate-led market. But what does it mean for your business? And how do you hire and retain the best talent?
We're in danger of genralising neurodiversity. Samantha Hiew, Founder of ADHD Girls, explores the importance of intersectionality in accepting your own neurodivergence and offering support, at work or outside of work.
Burnout at work affects lots of people - especially after the pandemic. There's no easy fix or solution that works for everyone - but we've listed some apps to help combat the symptoms.
Flexible work and hybrid work models are always a topic of debate - but pandemic times and fast-changing economic circumstances are reframing the narrative in new ways.
Achieving success is about building the right mindset to achieve the goals you’ve set yourself. Pillars of success can help sustain you on your journey and develop the resilience to continue learning and growing.
Early years teacher Hannah Philips has been awarded a British Empire Medal for her work empowering young voices in the NHS. Her new company brings play back into the lives of children and adults.
Social media is a powerful tool for social change - but it requires an agile and iterative work process! We interviewed 10,000 Black Interns' Social Media Manager and learnt more about how to stand out and see a difference on your channels.
Inclusive hiring is a key component of equality, diversity and inclusion - but it's hard to see results. Learn how to create lasting positive change to your recruitment processes with Jennie Child, Founder and Director of Balance
Inclusive hiring is crucial - but it can be hard to know where to start. There are lots of practical steps you can take to counter bias – we've listed 5 to start with.
An estimated 70% of people experience Imposter Syndrome at some point in their lives, according to the International Journal of Behavioral Science. Find out what Imposter Syndrome is, how to overcome it, and what you can do as a manager to support your team.
New workplace wellbeing report highlights impact and role of C-suite Wellbeing at work needs to be championed and embedded into the roles of employees at every level.
Allyship is easier than ever before with social media - but it's important to reflect on what's helpful, and your own role. Here are some ways you can be a better ally.
Gaps on your CV are understandable, and are more and more common in a post-pandemic, global workplace. Here's how we'd approach it in an interview.
Whether you’re setting up your LinkedIn profile for the first time, or updating it as part of your job hunt, our top tips will help you stand out to Recruiters and Hiring Managers!
Have you been trying for months to attract top talent to grow your company, yet struggle to find the right people? The problem might not actually be a talent gap but your employer branding. Your employer brand is how your company is perceived by future and current employees. Creating a positive and appealing employer brand More...
Upload your resume to our database.