Communications Marketing Manager

Salt is partnering with a leading MedTech company to hire a Customer Communications Marketing Manager. This is a full-time, permanent position.

This position is sits within the North American Marketing team and is responsible for building the commercial communication strategy by bringing together a cross-functional, cross-portfolio team of colleagues and external partners. You will lead both strategic and tactical marketing programs, which are essential to meet short- and long-term objectives of maximizing market access and sales performance.

The role:

• Create a comprehensive marketing communications plan to support commercial objectives that lead to competitive wins and increased market share
• Lead “Challenger style” communication throughout our commercial campaigns and messaging
• Oversight of regional and national tradeshow strategy and execution in partnership with Marketing Directors, Sales and Global Marketing team
• Create marketing programs and customer facing tools targeting C-Suite, key stakeholders: including committee members, executives, Clinical IT, procurement, medical directors
• Identify forward thinking market trends and anticipate customer needs
• Leverage primary and secondary market research methodologies to identify market opportunities for growth and take action by creating solutions that meet customer needs today and in the future
• Manage and improve marketing assets to improve internal and external alignment and performance (SOW, Resource Management, Collateral Management, Newsletters, etc.) and manage the evidence-based materials (white papers, presentations, articles, events, webinars, tradeshows)

Your profile:

• Bachelor’s Degree required
• 9+ years of experience in related field (i.e. sales, national accounts, national accounts marketing, and sales training) OR Master’s Degree with 7+ years of experience
• Demonstrated knowledge of US diagnostic / IVD industry; understanind of how these products are marketed and sold into US healthcare systems, GPOs, and in the distribution channel
• Demonstrated ability to be a high-level contributor and lead multiple and complex projects, processes or functions and ability to influence and create change in a fluid environment
• Ability to work in a large, matrixed organization
• A ‘roll up their sleeves’ type individual who is able to get marketing and sales organization excited about corporate accounts strategy and messaging
• Demonstrated project management, problem solving and analytical skills with an ability to perform well in a fast-paced and performance-oriented environment
• Willingness to travel 20 – 30% of the time

Salt is acting as an Employment Agency in relation to this vacancy.