Creator Marketing Manager

Our client is a well-established D2C technology business specialising in internet privacy.

An international business, we are working to find a talented NYC-based marketing professional for their new US office. This person will grow their influencer and creator marketing efforts, as the first marketer of this kind here in North America. You’ll make an immediate impact on sales, drive positive brand exposure and create awesome opportunities across YouTube, radio, TikTok, Instagram, podcasts and more.

You will also play an integral part in cultivating the US presence both in terms of brand awareness and the team on the ground.

What you’ll be doing:

• Be responsible for the success of our paid media spend, measured by sales revenue and CPA
• Actively research and keep on top of emerging platforms and trends to identify new creator marketing strategies
• Account manage relationships between influencers, agents, and networks, across various social media verticals
• Monitor performance and suggest ways to optimize-you’ll help keep things fresh to maximize sales
• Create customized talking points based on a personality’s public persona, style, and audience across
• Review scripts and other creative assets like EDMs and social media posts
• Manage the rotation of scripts to ensure copy is relevant to current events and trending topics
• Project manage and coordinate landing page and asset creation for sales funnels
• Analyze and own sales and conversion optimization efforts and targets, examining correlations between KPIs and testing variables across multiple campaigns

What you’ll need:

• A strong marketing mindset: You have a knack for knowing what sells to a wide range of consumers across genres and geographies
• Good common sense: You can take data and create meaningful insights
• Excellent written and verbal communication skills
• You’re analytical and data-driven
• Resilience: You’re not easily dissuaded and willing to learn through trial-and-error
• You’re good at giving and receiving constructive feedback
• You have a keen ability to think outside the box and suggest new ideas
• You possess a strong attention to detail

Nice skills to have, but not required (if any)

• Media buying experience for a performance-focused brand

Salt is acting as an Employment Agency in relation to this vacancy.