Marketing Content Writer

You will be responsible for the development of content that supports both the direct sales and partner channels. You will create dynamic experiences and compelling content delivered on the web, on social media, at events, and by our sales and partner teams. Our content drives business growth in the areas of demand generation, customer acquisition, loyalty and evangelism, partner marketing, and brand trust and awareness. The writing you will do is wide-ranging, from more emotional story-driven narratives to more editorial-style articles covering industry trends,

Responsibilities

• Write compelling marketing copy for a variety of mediums: e-books, webpages, blog posts and articles, reports and whitepapers, brochures and datasheets, presentations and infographics, scripts for videos, and more
• Produce quality copy quickly, efficiently, and against deadlines
• Collaborate with designers to create visuals that bring your copy to life
• Incorporate SEO best practices into writing, including the integration of keywords and in-line links
• Ensure all content is on-brand and consistent in terms of style, quality and voice
• Manage an editorial calendar of ongoing content projects
• Analyze content performance metrics such as blog traffic, downloads or social media engagement to inform our content strategy
• Develop content that is thoughtfully targeted to various personas and stages in a customer journey.

To help you be successful, we’re looking for… (Qualifications/Requirements)

• Experience in Journalism, Communications or Marketing Preferred
• Excellent writing and editing skills
• Experience working with subject matter experts to create content
• Able to handle multiple projects, deadlines and priorities
• Self-motivated and able to work both independently and as part of a global cross-functional team
• Enjoys and thrives in startup culture, yet can navigate a larger corporation
• Self-starter with excellent organizational skills who can drive content projects from start to finish
• Experience with Asana preferred

Behaviors

• Possess a positive and enthusiastic ‘can-do’ attitude
• Team player with a hard-working mentality and willingness to take on tasks big and small.
• Poise under pressure
• Energetic, great sense of humor and upbeat

Salt is acting as an Employment Agency in relation to this vacancy.