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Experience and Responsibilities
· Defined expertise in day-to-day social planning across primary social platforms (FB/IG/Snapchat/YT/Twitter/Pinterest)
· Demonstrates forward-thinking mentality and delivery on new/emerging opportunities
· Proven capability to evaluate data, have comfort with analytics, optimize live campaigns, etc
· MUST have experience actively buying Facebook/Instagram (via Power Editor), YouTube TrueView (via AdWords), and Twitter
· Understands the importance of meeting key deadlines and marketing team deliverables
· Collaborate with internal teams (analytics, creative team, etc) to build the best consumer-based program possible
· Client-facing communication skills critical for success
· Comfort and ability to manage multiple campaigns simultaneously with ongoing, active optimizations to drive KPIs
· Proven negotiation skills for custom and direct-buy social programs, as well as examples of thought leadership in results-oriented social plans
· Ensure flawless execution and focus on campaign management within self-serve environments
Applied Skills
· Use of ad technologies ranging from FB Power Editor, Google AdWords, ad servers/verification tools, DMP’s
· Understanding of viewability and ad fraud a plus, as well as knowledge of technologies in these areas
· Prior experience with executing brand studies is desirable
· Microsoft Office (Excel, Word, PowerPoint, etc.)
Qualifications
· Agency or Social managed service experience preferred
· 2 to 3.5 years’ experience of active social planning/buying
· Familiarity with audience buying strategies and delivering a meaningful analysis of results
· Excellent verbal, written, and organizational skills
Salt is acting as an Employment Agency in relation to this vacancy.
Upload your resume to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.