ABM Manager

What you’ll be doing

· Develop ABM strategy, working closely with sales to implement ABM into account level plans

· Analyze target accounts to determine optimal ABM campaign and tactic mix based on engagement

· Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support the account go-to-market plan

· Deploy marketing initiatives and provide sales enablement on an account and industry basis, using various mediums including digital, events, and social media

· Work with Sales to develop and maintain comprehensive account profiles and target personas – develop account and contact level insights to enrich account ABM

· Work with Sales to track organization penetration and gaps in targets within strategic accounts, align marketing and sales in defining ABM targets

· Coordinate with sales and marketing operations to operationalize ABM planning: tracking, new metrics generation: NPS, Account Coverage, Engagement, Reach (touches), Influence

· Collaborate with the Marketing team to create and gain consensus for go-to-market (GTM) plans and marketing plays in alignment with product launches, new features and sales directives. Analyze performance and report against key metrics

· Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

Desired traits

· 5+ years of B2B demand generation and field marketing experience

· Experience in working closely with leadership team and sales executives to develop marketing processes, strategies, and content requirements

· Experience in marketing and sales tech stack : Hubspot, Vimeo, Wistia, Hotjar, Adobe CC,

· Effective communication skills with focus on what’s relevant

· Analytical mindset with ability to track and report on campaign performance metrics

· Experience integrating ABM with the sales process at the organizational and account levels

· Entrepreneurial mindset, creating new programs and driving adoption

· Industry experience working with enterprise business, tech, SaaS or Broadcast

Salt is acting as an Employment Agency in relation to this vacancy.