Email Marketing Manager

Salt is partnering with a consumer tech company who is on a mission to help us find the best care for loved ones.

The B2B Growth Marketing team is hiring an Email Marketing Manager – someone who will sit at the intersection of acquisition marketing, creative design, sales, and product management, with the goal to increase engagement among prospective HR leaders/industry partners. This is a business-critical role on a fun and growing team, whose mandate is to include driving email marketing strategies across acquisition buyer stages. You should be experienced in writing and deploying marketing emails, as well as digging into performance data in order to report on and optimize email marketing campaigns.

Your responsibilities:

• Develop and deploy B2B email strategies for nurtures and trigger-based email campaigns AND 1-off email blasts
• Fully manage end-to-end process of rapid A/B testing (incl. subject line and pre-header testing, dayparting, CTA optimization and content/copy testing in) order to identify opportunities that engage the audience and improve overall email performance
• Manage and author development of compelling email copy that remains consistent with brand voice and tone
• Build and automate ad-hoc and nurture emails in email marketing platform (i.e. Hubspot), includes making edits in CSS/HTML code
• Collaborate with creative teams for optimal design across devices to ensure emails are also responsive (from desktop to mobile)
• Support regular reporting by monitoring and delivering performance metrics
• Conduct campaign analytics, finding opportunities to AB test and improve email performance
• Monitor, manage, and report on blacklists, unsubscribes, churn, deliver-ability and other related metrics to protect the health of the database
• Ensure that marketing campaigns are being sent error free and implement new QA processes as needed

You bring:

• 5+ years experience in email marketing/CRM role
• Excellent writing skills – with proven track record of creating compelling emails
• Experience with building ad-hoc and nurture emails in email marketing platforms (i.e. HubSpot)
• Developed data analysis skills; you can report on performance and identity opportunities for improvement
• HTML/CSS coding skills
• Expertise in marketing best practices, optimization, A/B testing, and responsive design

Salt is acting as an Employment Agency in relation to this vacancy.