Head of Marketing – Banking + Financial Services

Salt is partnering with a leading global technology services and consulting company to hire a Head of Marketing for the Banking + Financial Services vertical. This is a fully remote position based out of the USA; applicants must be legally authorized to work in the USA.

As the Head of Marketing, Banking & Financial Services, you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the firm’s brand and drive quantifiable business results. You will work in tandem with senior Banking & Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyer’s needs.

Demand Generation – Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of the firm’s thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize market opportunities.

Account-Based Marketing – Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring client partnerships to life through creative people-centered and relationship-focused content programs and outreach.

Deal Pursuit Marketing – Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate the firm’s solutions and improve client’s appetite to work with the firm through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits.

This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams.

This is an IC role.

The role + responsibilites:

• Collaborate with vertical leadership and business teams to develop strategic marketing plans
• Execute demand generation and account-based marketing covering existing and new accounts
• Partner with deal pursuit teams to strategize win strategies and differentiate solutions
• Team up with specialists and agencies to develop engaging in-person and virtual events
• Interact and build a peer network within and outside the organization
• Maintain project plans, track execution across teams, report status, and manage budget

Your background + experience:

• 10+ years strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations
• You are a highly collaborative and passionate marketing leader with the ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes.
• Experience working with senior business, account, and sales leaders to develop and execute programs is important.
• Experience and proficiency integrating marketing channels incl. website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events
• Experience working with Salesforce and Marketo or an equivalent is required