Paid Social Manager

Our client is a fast-growing & profitable influencer marketing platform, looking to bring on a Paid Social Manager to their team.

PRIMARY RESPONSIBILITIES:

● Support the Sales and CS teams in a client-facing capacity on calls by preparing and presenting
strategies for Tier 2 and Tier 3 clients
● In partnership with Senior Paid Social Manager, meet regularly with reps from TikTok
and Facebook for discovery purposes and to have your finger on the pulse of trends
● Optimize strategies for long-term Tier 2 and Tier 3 relationships based on reporting outputs with
a focus on meeting/exceeding client KPIs
● Support paid set-up and management overflow with Associate Paid Social Manager
● Act as a subject matter expert on paid marketing across Facebook/Instagram, Google/YouTube,
and TikTok

SKILLS & EXPERIENCE:

● BA/BS degree or relevant experience
● 4+ years of experience directly managing paid social campaigns
○ Primary: Facebook Ads manager, TikTok Ads manager, & Google Ads/Adwords
○ Secondary: Linkedin, Snapchat, Twitter, etc.
● Experience with client-facing communications & paid strategy development
● Solid understanding of paid social and all performance marketing metrics (CPM, CPA, CPR,
CTR, CPC & LTV)
● Deep knowledge of Facebook and Tiktok’s Ads Managers, including setup, bidding, targeting,
creative optimization, as well as conversion tracking and troubleshooting
● Exceptional attention to detail, strong organization skills, and ability to meet deadlines
● Understanding of paid social best practices and influencer marketing landscape
● A team player who can develop, optimize, analyze, and report on paid campaigns across a
variety of social platforms
● An energetic self-starter who can power through ambiguity is able to think creatively and focus
on problem-solving, results, and optimizations

Salt is acting as an Employment Agency in relation to this vacancy.