Product Marketing Director

Responsibilities

• Lead the growth marketing plan and execution for product and platform expansion
• Based on a deep understanding of market needs, define clear and compelling messaging, unique positioning, content, sales enablement, lead gen strategies, as well as account support and expansion programs
• Perform strategic market analysis including conducting market research and win/loss interviews, working with current clients, prospects, partners, industry analysts and influencers
• Serve as a company champion and spokesperson, communicating with both internal and external stakeholders through social media, webcasts, events, product demonstrations, etc.
• Develop thought leadership and lead generation content including whitepapers, blog posts, and media outreach to establish Cedar’s unique POV with target audience segments
• Support strategic client and internal events (e.g. client partner conferences, sales meetings), including development of presentations/sessions/training for areas related to product value
• Provide market and buyer insights to help inform messaging, product-market fit and the product roadmap
• Orchestrate our product release marketing efforts and lead the evolution of our approach as our set of offerings grows
• Leverage intelligence about key competitors to develop recommendations for how to successfully compete against them
• Perform regular status updates to communicate results to leadership/board and other internal stakeholders — including product marketing KPIs, solution-specific MQLs/pipeline and customer health

Required Skills & Experience

• 8+ years marketing experience, preferably with 3+ years of content or product marketing experience in the B2B SaaS or health-tech space
• Strong history of leading and executing solutions marketing strategies and plans including building a market-driven business case, creating compelling messaging materials, developing and executing marketing and launch plans
• Trained, versed, and a practitioner in product and solution marketing methodologies
• Understanding of the full product development lifecycle process and agile software development lifecycle process; preferably experience strategizing and launching enterprise software solutions
• Proven ability to understand and simplify complex, technical topics for non-technical audiences
• Excellent communication (verbal and written) and time management skills
• Strong people skills and ability to collaborate with colleagues, cross-functional teams, and third partie
• Strong Microsoft Office skills
• BA/BS degree (or equivalent)required, MS/MBA preferred
• Prior healthcare experience is a strong plus
• Knowledge of Salesforce, Hubspot and Google Analytics is preferred

Salt is acting as an Employment Agency in relation to this vacancy.