Product Marketing Manager

Salt is partnering with a MAJOR software developer to bring on a Product Marketing Manager to join the Customer Success and Innovation GTM team! You will help drive awareness and utilization of paid success services for enterprise customers.

You’ll work closely with services management, sales, channel, enablement, demand generation, and other cross-functional teams to plan, execute, measure, and optimize programs; you will be a critical member of a cross-functional marketing and services design team responsible for demand generation and client engagement related to the launch of new service offerings.

What you will be responsible for:

• Manage customer facing assets and communications around success services
• Develop coordinated marketing plans and content strategies for sophisticated, multidimensional campaigns and programs
• Work cross-functionally with sales, enablement, and product marketing teams to evangelize the service offerings
• Align dependencies across all of the stakeholders and cross-functional execution partners leading to effective and efficient time to market for new offerings
• Create multi-channel communication plans for programs that drive awareness and understanding (internally and externally)
• Measure success of demand generation efforts in awareness metrics, pipeline creation, and conversion data.

What you bring to the team:

• 5+ years in a product or technical professional services marketing role
• Experience with technical professional services or customer success environments
• Proven track record of building demand through direct campaigns and sales enablement
• Excellent writing skills with customer-centric narratives and storytelling
• Demonstrated ability to plan and deliver work cross-functionally with sales, finance, customer research and marketing partners
• Enthusiasm and experience working cross-functionally with engineering, design, content, operations, sales operations and enablement, email ops and product marketers
• Prior experience working across Channel and Ecosystem/Marketplace marketing team

Salt is acting as an Employment Agency in relation to this vacancy.