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Senior Strategist

Los Angeles Permanent Negotiable

Salt has an ongoing global partnership with one of the biggest names in Marketing + Advertising. This world-renowned creative agency is looking to hire across Social Strategy. This Sr. Strategist position will be based out of the Los Angeles metropolitan area.

This strategic position will play a critical role within Technology and Automotive key accounts. You will help shape and develop both go-to-market and website/experience strategies and solutions; bringing a clear understanding of audiences, business opportunities, and emerging marketing trends. You will work with cross-functional teams to bring fully integrated multi-channel campaigns to life. You understand data and can collaborate with data analytics teams to infuse quantitative data into content strategies and recommendations.

Your day-to-day:

  • Work collaboratively with partners across the organization and with clients to support creative briefs and other strategic and planning deliverables
  • Build expertise and innovation within the team; lead learning sessions, champion the creative and business potential of new technologies and fresh thinking about B2B and B2C experiences
  • Demonstrate deep and insightful knowledge of Technology and Automotive audiences; maintain brand, category and competitive knowledge, perform primary and secondary research on industry trends, competitive analysis, and category insights. Use your expertise to build relationships directly with client partners
  • Provide strategic guidance on emerging media channels and platforms; you’re knowledgeable across 1:1 channels (social, brand communities, web, email, direct mail, etc.)
  • Create a business culture that motivates your cross-functional team to perform at the highest level

Your experience + background:

  • 5+ years of experience working in strategy/planning within a digital agency, consulting firm, and/or boutique strategy firm
  • Passion for technology/automotive technology and understanding of transformative technology trends and innovations like 5G and AI
  • Experience leading strategic planning for brands grounded in analysis and creative insight, and ability to translate those strategies to specific, actionable go-to-market plans
  • Experience developing customer personas, journeys and customer journey mapping
  • Experience designing and leading qualitative research of all kinds, such as interviews, focus groups, workshops and brainstorms
  • A special interest and experience in branded website and search specific strategy, experience in auto or technology a plus
  • Adept at synthesizing large amounts of data and information to uncover key, actionable insights that can guide creative thinking
  • Assist in the drafting of creative briefs that drive internal alignment and inspire the creative team
  • Develop test and learn opportunities across all executions and the ability to decipher and analyze the results
  • Review creative work to ensure that all work is laddering up to strategy and guide work from initial insights through execution

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2301-329957
Salary: Negotiable
Salary per: annually
Job Duration:
Job Start Date: ASAP
Job Location:
Job Industry:
Job Industries: Digital Marketing Jobs
Job Locations: Los Angeles
Job Types: Permanent

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Senior Strategist

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