Sr. Account Manager, Paid Search & Social

Salt Recruitment has partnered with a global full funnel digital agency looking to bring on a

SENIOR ACCOUNT MANAGER- PAID SEARCH AND SOCIAL to their team.

Responsibilities:

• Grow and develop accounts organically on channels (i.e. search and social); introduce new channels to the marketing mix and open up new business with existing clients.
• Develop processes/structure/services to add value to our existing clients and ensure top-tier client experience.
• Design, manage and execute large-scale paid Search and Social (Facebook, Instagram, Twitter) and Google campaigns
• Drive new ideas and execution to improve performance of SEM campaigns including account structure, bid strategy, ad copy, keyword expansion, landing page optimization
• Execute tests, collect and analyze data, identify trends and insights to maximize paid media performance
• Track, report and analyze website analytics, PPC and Social initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Identify and present new opportunities/areas of growth that will help continue the development of the paid search channel

Qualifications:

• At least 2 years experience of Paid Search and at least 2 years experience of other paid digital platforms
• Proven track record of success with search/display/Youtube campaigns
• Demonstrated ability to manage multiple accounts and projects simultaneously to meet objectives/key deadlines
• Experience with website and lead analytics (UTM tagging, Google Tag Manager, Salesforce, Google Analytics, Tableau)
• Google certification (Fundamentals), Analytics and Adwords Certifications a plus
• Outstanding data handling and analytical skills
• Strong analytical skills and experience generating SEM reports

PLEASE NOTE: THIS IS A HYBRID ROLE BASED OUT OF DENVER, CO

Salt is acting as an Employment Agency in relation to this vacancy.