VP, Corporate Marketing

Salt is partnering with a firm pioneering the Connected Ops Cloud, making digital ops safer, more efficient and sustainable within the global economy. The company is hiring a VP of Corporate Marketing – this role reports directly to the CMO and be responsible for driving corporate marketing strategy and planning, leading teams across Brand & Creative, Customer Marketing, and Events & Field Marketing. Additionally, you will drive expansion into full-funnel Enterprise Campaigns, and build out a Digital team to drive web experience strategy.

The role + responsibilities:

• Lead efforts to build a world-class brand
  • Create and drive a long term plan to build brand awareness and position the firm as a high growth, market leader
  • Work with the Head of Brand to build and maintain brand standards and ensure compliance across all marketing and communications channels
  • Develop insights based on market research, comparative analysis, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results
  • Partner with Growth Marketing, Marketing Ops, Product Marketing, and Content Marketing to build out and execute an Enterprise Campaign strategy and measure key results
• Lead Events & Field Marketing
  • In partnership with the Director of Events & Field Marketing, build a strategy, plan and vision to produce large scale events and evolve event strategy to meet the pace of a fast-growing, global company
  • Create and scale targeted events and experiences for the Enterprise audience
  • Identify, measure and report on KPIs, targets and success metrics to further improve our experiences
  • Drive alignment with sales teams’ executive stakeholders
  • Scale up EBC program and content to strategically target top accounts and drive pipe generation and progression
  • Oversee that the cadence of events supports building brand awareness and market visibility
  • Drive CKO and SKO strategy and execution to increase employee engagement, connection, and fluency across products and company strategy
• Lead the Customer Marketing Team
  • Lead and develop the Customer Marketing team to build a holistic Customer Advocacy strategy partnering with cross-functional teams aligned to Marketing, Product, Sales, and Customer Success
  • Develop best practices and programs to streamline communication, engagement, and build long lasting customers relationships
  • Adopt a Customer-centric mindset, understand the voice of the customer, be a customer advocate, a listener, and a partner
• Own and Build out the firm’s web experience
  • Own and drive the evolution of the website in partnership with Growth Marketing, Product Marketing, Content, and Global Teams, to support the evolution of our brand while growing lead generation
  • Scale the site for international expansion to ensure the right processes are in place to deploy new pages and content globally
  • Create full funnel journeys on the website that speak to the array of customers across segments who are in various stages of their buying journey
• Enterprise Campaigns
  • In conjunction with the rest of Marketing Leadership Team, build and scale full funnel campaigns to target Enterprise and high-end Mid-Market customers to drive net new and expansion ACV
  • Outline Marketing Stack technology needs to create nurture journeys and work with Marketing Ops on road-map to drive technology roll-out and adoption across marketing and sales teams
• Champion, role model, and embed cultural principles – as a leader, you will champion and role model values and cultural principles as they firm scales globally; Hire, develop and lead an inclusive, engaged, and high performing team

Your background + experience:

• 15-20 years of experience developing and leading corporate marketing initiatives and teams in high-growth, innovative and complex organizations, ideally having served as a Corporate Marketing leader for a public company/companies over the course of your career
• Demonstrated leadership skills with the ability to build, motivate, empower teams, as well as make difficult choices
• Proven ability to develop and implement successful strategic plans
• Deep knowledge of market and persona research, building brand level awareness, full funnel, integrated campaigns
• Strong aptitude for verbal, and written communication and presentation skills
• Experience in building long-term customer relationships and developing positive relationships with key industry stakeholders
• Ability to manage agency providers, consultants, contractors, and other suppliers, including contract negotiation and management
• Work with Subject Matter Experts (SMEs) to develop and refine marketing strategies
• Understand market context to inform the right development of event strategy and planning
• Create a culture of transparency and communication throughout the organization
• Proactively address difficulties in the internal and external environment
• Exhibit fiscal responsibility by managing operations within budget guidelines
• Top of the line problem solving abilities, critical thinking and outstanding business judgement

Salt is acting as an Employment Agency in relation to this vacancy.