Manager – Conversion Rate Optimization

Salt is partnering with a Series F eCommerce SaaS platform to hire a Manager, Conversion Rate Optimization. This is a chance to join a “Best Place to Work” in Austin!

The ideal person is a data-driven marketer with experience across growth methodologies, testing frameworks and the mar tech stack. This role will drive key top of funnel and mid-funnel CRO initiatives, including executing conversion strategies, A/B testing and improvements to meet (and exceed) revenue goals.

Your responsibilities:

• Aid in the development and evolution of CRO strategy; identifying opportunities across the marketing website and product onboarding experience
• Collaborate with teams in marketing, sales, design, and product to identify and prioritize conversion opportunities and work cross-functionally on execution of optimization efforts
• Responsible for top-of-funnel digital conversion optimization execution and performance reporting (incl. trial sign-up, lead generation forms, demos, chatbot playbooks, etc.); responsible for mid-funnel conversion optimization execution and performance reporting (incl. trial experience, web personalization, and checkout optimizations)
• Monitor and report on KPIs across different marketing channels, different buyer segments, and different parts of the customer journey
• Manage intake of A/B testing hypothesis from marketing and product stakeholders
• Build experiments and coordinate with the engineering team on the development of complex experiments
• Coordinate the implementation of winning experiments in the CMS with the web publishing team

Your background:

• 5+ years of successful online marketing experience in software and/or ecommerce
• A/B testing (eg. Optimizely, Google Optimize)
• Personalization (Optimizely, Dynamic Yield, Proof, Adobe Target)
• Analytics (eg. Amplitude, Google Analytics, Adobe Analytics, MixPanel)
• User testing (eg. TryMyUI, Hotjar, surveys)
• CMS (eg. Craft, WordPress)
• CRM (eg. Salesforce, Marketo)
• Advanced Excel and data analysis skills
• Hands on experience with Adwords, Facebook Ads
• HTML, CSS, JS knowledge are a PLUS

Salt is acting as an Employment Agency in relation to this vacancy.