Marketing Operations Lead

My client is a Series A startup ready to build out their marketing team. This female led startup is growing solutions powering business owners across the US with elegant, vibrant, and intuitive software. This SaaS platform is designed to empower professionals to focus on being creators, not admins.

What you’ll do:

• Partner closely with marketing leaders, business intelligence and product management to select and implement new tools into our rapidly growing marketing tech stack
• Oversee the implementation of a CRM into the marketing tech stack, creating a single source of truth for customer data
• Partner with marketing leaders to refine and expand marketing programs through improving event tracking and attribution
• Ensure the technical success of implementing multi-channel campaigns across the entire customer life-cycle – from lead nurturing, to onboarding, to engagement
• Set the usage playbook for our marketing tech stack to ensure data integrity
• Track campaign level KPIs and work closely with the marketing team to action on any insights

What you’ve already done:

• 4-5 years of experience with managing and implementing marketing tech stacks at a fast-growing startup
• You have a high degree of comfort implementing or managing the implementation of an advanced CRM like SalesForce
• You have experience across the entire marketing tech stack, from event tracking, analytics (e.g. Google Analytics), automation and engagement
• You can think strategically about the full marketing tech stack and understands how data should flow between different parts of the system
• You are highly analytical and have an obsession with tracking, reporting, and visualizing marketing data for actionable results
• You’re a self-starter with a “get things done” mentality – you can dissect problems, identify solutions, and drive these solutions to completion with a high degree of autonomy

Salt is acting as an Employment Agency in relation to this vacancy.