(Sr) Director of Lifecycle Marketing

Texas Permanent Negotiable

Director, Lifecycle Marketing // 100% FTE (Remote)

About the role:

My client is hiring a lifecycle marketing expert to guide home buyers on their journey to home-ownership.

In this highly strategic LEADERSHIP role, you will drive key consumer segments through a critical part of their journey via multiple channels (email, app and web notifications). The role sits within the CRM & Engagement Marketing team; you will have the support of CRM Operations to execute your roadmap vision, and they will provide additional support in the way of testing and execution. This is a highly visible role; working closely and collaboratively across Product, Creative, Data Science, Analytics, and Engineering teams; building out the journey for a critical and core consumer segment – you’ll have significant influence on the UX, and direct impact on company KPIs.

Your will:

  • Own and execute lifecycle campaign strategies to increase conversion through to close by leveraging email, push, app and sms channels; drive success against KPIs
  • Establish strong relationships with Product and Analytics counterparts; collaborate and plan together in order to ensure roadmap inclusion for areas of dependency
  • Create and share campaign briefs with cross-functional groups and the internal Operations team, in order to build and execute engaging efforts that convert for your key audience
  • Own and execute lifecycle roadmap and deliver actionable insights that contribute to business growth and KPI goals
  • Present progress and findings to the exec. leadership team
  • Manage (sr) manager level talent to support ongoing and planned initiatives

You bring:

A blend of technical, analytical and leadership skills. You have a bias-for-action based upon rigorous data-driven and business critical marketing skills.

  • 10+ years of CRM and product experience in a fast-paced consumer environment
  • Top-notch PM skills with emphasis on driving projects and target launch dates collaboratively
  • Prior experices working with agile teams
  • Proven experience participating in cross-functional teams and influencing across a matrix organization with evolving requirements
  • Technically savvy – familiar with CRM marketing channels, personalization and database management
  • Strong analytical skills, incl. experience with consumer segmentation, tracking results and interpreting key learnings
  • Technical marketing management or PdM experience
  • Prior people management experience

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2207-257741
Salary: Negotiable
Salary per: annually
Job Duration:
Job Start Date: ASAP
Job Industries: Insights & CRM
Job Locations: Texas
Job Types: Permanent

Here are some related jobs

×
US

Upload your CV

Upload your resume to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Contact us

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

OK