CRO Manager

Key Accountabilities & Responsibilities:

• Ownership of the Session to lead and online booking conversion rates
• Working with research tools identify online improvement opportunities i.e. usability issues, friction points and high drop off points across the Customer Journeys for new and existing customers
• With support from wider marketing, sales and development teams conceptualize, develop, and execute measurable and actionable optimization tests
• Take a hands-on approach to implement A/B tests where required using your JavaScript and CSS skills
• Manage the end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, analysis and next-step recommendations
• Exploit our online tools (A/B Tasty) to their full potential
• Regular communication with key stakeholders on requirements, test plans, live dates and performance
• Google Analytics 360 reporting and ongoing maintenance
• Flexibility and willingness to support wider marketing and or ad-hoc projects

Qualifications

What we are looking for:

• Minimum of two year’s proven experience of A/B & MVT testing and content personalization principles and methodologies
• Someone with curiosity for data and the desire for continuous improvement against business targets.
• The successful candidate will already hold HTML, JavaScript & CSS skills and be comfortable building and launching new tests
• Someone who will act as an ambassador for a conversion optimization testing culture throughout the company
• Excellent communication skills, confident with senior management and able to clearly articulate thoughts and recommendations with attention to detail
• A problem solver – keen to understand customer needs and offer solutions
• Experience using behavioral data tools like Session Recordings, Heatmaps, Click maps and surveys to drive test ideas
• Experience in summarizing detailed findings and giving presentations
• Have a natural curiosity and passion for challenging assumptions made by the business
• High energy looking to learn and help make improvements and drive change
• Ability to work under tight timelines and quick turnarounds
• Ability to work effectively within a team as well as individually
• Ability to problem solve and be proactive in decision making
• Willingness to undertake occasional business travel when required
• Experience using Google Analytics 360 for day to day reporting
• Someone to take ownership of Google Analytics tracking requirements and ensure proper setup and maintenance
• An ideas person – someone that can turn insight into action while driving a test and learn the culture

Salt is acting as an Employment Agency in relation to this vacancy.