CRO Manager

Web Analytics

Toronto Permanent Negotiable

Key Accountabilities & Responsibilities:

  • Ownership of the Session to lead and online booking conversion rates
  • Working with research tools identify online improvement opportunities i.e. usability issues, friction points and high drop off points across the Customer Journeys for new and existing customers
  • With support from wider marketing, sales and development teams conceptualize, develop, and execute measurable and actionable optimization tests
  • Take a hands-on approach to implement A/B tests where required using your JavaScript and CSS skills
  • Manage the end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, analysis and next-step recommendations
  • Exploit our online tools (A/B Tasty) to their full potential
  • Regular communication with key stakeholders on requirements, test plans, live dates and performance
  • Google Analytics 360 reporting and ongoing maintenance
  • Flexibility and willingness to support wider marketing and or ad-hoc projects

Qualifications

What we are looking for:

  • Minimum of two year’s proven experience of A/B & MVT testing and content personalization principles and methodologies
  • Someone with curiosity for data and the desire for continuous improvement against business targets.
  • The successful candidate will already hold HTML, JavaScript & CSS skills and be comfortable building and launching new tests
  • Someone who will act as an ambassador for a conversion optimization testing culture throughout the company
  • Excellent communication skills, confident with senior management and able to clearly articulate thoughts and recommendations with attention to detail
  • A problem solver – keen to understand customer needs and offer solutions
  • Experience using behavioral data tools like Session Recordings, Heatmaps, Click maps and surveys to drive test ideas
  • Experience in summarizing detailed findings and giving presentations
  • Have a natural curiosity and passion for challenging assumptions made by the business
  • High energy looking to learn and help make improvements and drive change
  • Ability to work under tight timelines and quick turnarounds
  • Ability to work effectively within a team as well as individually
  • Ability to problem solve and be proactive in decision making
  • Willingness to undertake occasional business travel when required
  • Experience using Google Analytics 360 for day to day reporting
  • Someone to take ownership of Google Analytics tracking requirements and ensure proper setup and maintenance
  • An ideas person – someone that can turn insight into action while driving a test and learn the culture

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-1909-152754
Salary: Negotiable
Salary per: annually
Job Duration:
Job Start Date:
Job Industries: Web Analytics
Job Locations: Toronto
Job Types: Permanent

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