Marketing Manager

• Develop quarterly and annual demand generation campaign plans to drive new leads and engagement within our target audience.
  • Campaign creation, including emails, landing pages, and sales enablement materials to optimize campaign performance.
  • Develop and optimize email nurture flows for various campaign objectives, including eBooks, field events, and sales collateral.
  • Use A/B Testing, dynamic content, and more to optimize and measure the performance of campaigns.
  • Identify, recommend, and pursue new tactics to reach specific target markets in partnership with Demand Generation, Content and Sales teams.
  • Measure, analyze and report on campaign performance.

About You

• 2+ years ofB2B marketing experience – preferably in a performance marketing role at a growingSaaSorganization
  • Foundational knowledge of inbound and outbound marketing strategies
  • Proven experience writing external-facing marketing content
  • Familiarity with marketing automation tools (experience with Marketo and SFDC a plus)
  • Ability to analyze data and turn it into an action-oriented story
  • Excellent written and verbal communication skills
  • Strong creative and critical thinking skills
  • Collaborative and enjoys working in an energizing environment
  • Passionate about growing a career in Marketing and a strong desire to become a key player of a team that operates at best-in-class levels.

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