Data & Campaign Manager

Data & Campaign Manager

In this role you will be

responsible for customer journey mapping and segmentation to work towards the

ultimate customer experience.

Duties:

· Report on campaign objectives laid out in the brief

· Guide business stakeholders on processes and best practices to understand customers behavior and engagement through communication

· Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications

· Managing trigger campaigns throughout the customer life-cycle to maximise sales

· A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective

Qualifications:

· 4+ years Marketing experience 4+ years experience in Bulk Email Engines such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce

· Marketing Cloud Experience in working with customer segmentation and building them

Salt is acting as an Employment Agency in relation to this vacancy.