JOB SPECIFICATION: PAID MEDIA LEAD GENERATION SPECIALIST
Primary roles and responsibilities:
Design and execute paid lead generation campaigns for clients through competitive research, platform determination, benchmarking, messaging and audience identification.
Continuously monitor- and optimize campaign performance and improve key lead generation campaign metrics by capturing and analyzing the appropriate metrics, insights and best practices, and then acting on the information.
Collaborate with the company’s design team to plan and create high performing lead generation campaigns.
Collaborate with other key functions in the team such as sales and client management, to provide world-class customer service.
Candidate requirements:
Focused digital lead generation (incl Facebook, Instagram and Google) experience (5 years+).
Experience in working with Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, and Google Display Network and Google Tag Manager.
Marketing / graphic design / similar qualification advantageous.