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Data & Campaign Manager
In this role you will be
responsible for customer journey mapping and segmentation to work towards the
ultimate customer experience.
· Report on campaign objectives laid out in the brief
· Guide business stakeholders on processes and best practices to understand customers behavior and engagement through communication
· Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications
· Managing trigger campaigns throughout the customer life-cycle to maximise sales
· A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective
· 4+ years Marketing experience 4+ years experience in Bulk Email Engines such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce
· Marketing Cloud Experience in working with customer segmentation and building them
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