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Digital Media Strategist

Johannesburg Permanent ZAR480000.00 - ZAR516000.00 per annum

DIGITAL MEDIA STRATEGIST

We are looking for a paid media strategist who is passionate about digital media as a whole, someone who isn’t afraid to learn & share their ideas. You will be responsible for strategizing, reporting and optimizing all aspects across digital media campaigns. This fantastic opportunity is perfectly suited for a self-motivated individual who will thrive under pressure, has a keen eye for detail and is able to be both a strategic and a tactical thinker.

Requirements

  • A minimum of 3 solid years within Paid Digital Media

  • Post-matric diploma, degree, qualification in marketing communications, media – a plus

  • Excellent analytical and problem-solving skills

  • Experience using PPC/SEO and digital advertising to drive site traffic

  • Experience with Google AdWords

  • Proficiency in Word, Excel and PowerPoint

  • Proficiency with social ad platforms such as Facebook, Instagram, LinkedIn and Twitter

  • Strong understanding of Google Analytics and Google Tag Manager

  • Professional and calm demeanor

Key responsibilities:

  • Build and maintain positive relationships with clients.

  • Develop and optimize new approaches to customer acquisition and conversion through all types of digital media

  • Execute, manage, and measure digital marketing campaigns across paid social and display platforms

  • Maintain accounts, manage daily and monthly budget caps, and performance against KPIs and provide recommendations to clients

  • Tracking conversion rates and recommending improvements to UX

Key Qualities/Traits

  • Exceptional team player with the confidence and integrity to earn client and internal team confidence.

  • Exceptional, effective business professional communication and client presentation skills.

  • Solid understanding of digital marketing strategy and the ability to communicate digital marketing processes clearly.

  • Collaborative, innovative and flexible across multiple projects.

  • Understand and provide insights into cross-device behaviour, and be an expert in digital media across desktop and mobile.

  • Self-sufficient and able to make decisions on their own.

  • The candidate should be comfortable around technology and willing and able to quickly learn new applications and software.

  • Ambitious with a strong drive to learn more and further develop skills

Key performance measures

  • Successful performance of campaigns that you are assigned to

  • Successful management of the team that report to you

  • Quality of work produced from strategies to presentations to reporting, etc.

  • Champion the development of new/creative ideas, processes or technologies

To apply, send your CV to catkinson@welovesalt.com

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2104-200008
Salary: ZAR480000.00 - ZAR516000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Industries: Marketing
Job Locations: Johannesburg
Job Types: Permanent

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