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CHIEF MARKETING OFFICER
Key Responsibilities:
· As a member of the executive team, you will be a thought leader in developing innovative growth strategies and play a key role in driving overall growth to deliver on the company’s sales objectives, with an expectation to grow all relevant lead channels and optimisation across these channels.
· Take a very hands-on management role in driving the performance of the marketing team as well as manage all marketing related contractual relationships, including those of all agencies.
· Craft and execute innovative and effective digital marketing and lead generation strategies, tactics and plans – among others by:
– building out and optimising upon the industry leading organic position
– scaling the paid lead efforts
– building the affiliate initiatives
– leading the continuous development of their brand
– all while having a focus on creating exceptional experiences for our customers whilst being cost efficient.
· Successfully enhance the UX and technical performance of the website, through a sharp focus on UX and conversion rate optimisation, and effective prioritising of development roadmap, as well as the social media presence, PR and brand presence.
Experience:
· 8+ years hands-on digital performance marketing
· 5+ years of substantive management experience
· Solid commercial experience in a sizeable online business
· Solid commercial experience for a luxury brand
· Proven fit within a small, hands-on entrepreneurial organisation
· Experience managing paid media campaigns and agencies as well as other key lead acquisition channels
· Experience in managing, hiring, challenging and developing a team
Salt is acting as an Employment Agency in relation to this vacancy.
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.