Marketing

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CMO

CHIEF MARKETING OFFICER

Key Responsibilities:

· As a member of the executive team, you will be a thought leader in developing innovative growth strategies and play a key role in driving overall growth to deliver on the company’s sales objectives, with an expectation to grow all relevant lead channels and optimisation across these channels.

· Take a very hands-on management role in driving the performance of the marketing team as well as manage all marketing related contractual relationships, including those of all agencies.

· Craft and execute innovative and effective digital marketing and lead generation strategies, tactics and plans – among others by:

– building out and optimising upon the industry leading organic position

– scaling the paid lead efforts

– building the affiliate initiatives

– leading the continuous development of their brand

– all while having a focus on creating exceptional experiences for our customers whilst being cost efficient.

· Successfully enhance the UX and technical performance of the website, through a sharp focus on UX and conversion rate optimisation, and effective prioritising of development roadmap, as well as the social media presence, PR and brand presence.

Experience:

· 8+ years hands-on digital performance marketing

· 5+ years of substantive management experience

· Solid commercial experience in a sizeable online business

· Solid commercial experience for a luxury brand

· Proven fit within a small, hands-on entrepreneurial organisation

· Experience managing paid media campaigns and agencies as well as other key lead acquisition channels

· Experience in managing, hiring, challenging and developing a team

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2011-196114
Salary:
Salary per: annum
Job Duration:
Job Start Date:
Job Location:
Job Industry:
Job Industries: Marketing
Job Locations: Cape Town
Job Types: Permanent

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