CMO

Chief Marketing Officer

I am working for an exciting eCommerce business that is looking for a CMO to join the team. Your key responsibilities include defining and implementing short and long-term marketing strategies, advertising campaigns, promotions, and brand partnerships for the organisation as part of a considered marketing plan aimed at fulfilling the business’s growth objectives.

ROLES & RESPONSIBILITIES

  • Responsible for meeting growth objectives and achieving key financial plan targets for the organisation
  • Take performance ownership and provide the vision, mission and goals to create business success
  • Plan, implement and manage marketing strategies with the Marketing Manager to support the company’s overall strategic objectives
  • Innovate process across the department and streamline with new technology
  • Work with technical departments (Tech & BI) to improve the businesses understanding of customer
  • Determine KPIs for the marketing department
  • Protect the business from risk through responsible management of the marketing budget
  • Build and present the annual marketing plan
  • Use data and reports to make evidence-based decisions
  • Design and plan effective marketing campaigns with the Marketing Manager for key stakeholders in the department to execute
  • Track KPIs on a regular basis and present reports
  • Align the company around the brand’s direction, choices and tactics
  • Develop and guide brand positioning and public perception
  • Be a leader and a knowledge resource for the in-house marketing team
  • Hiring additional resources, as required.

QUALIFICATION & SKILLS

  • Minimum of 7 years’ working experience in e-commerce marketing (this is a non-negotiable)
  • Additional marketing skills developed within the FMCG environment are advantageous
  • Minimum bachelors degree in marketing, technology or similar field
  • Possess superb knowledge and experience in leading and managing Digital Media, Social Media, Brand and Online to Offline (O2O) including managing agencies.
  • Strong project management skills – prior experience of managing (leading) projects involving cross functional teams is preferred.
  • Confident in presenting analysis, diagnosis and solutions to senior management.
  • Strong strategic thinking, planning and priority setting.
  • High-level understanding of HTML, CSS, and JavaScript is required.
  • Up-to-date on the latest trends and technologies in digital marketing.
  • Experience in managing direct reports.

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2102-197612
Salary:
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Marketing
Job Locations: Cape Town
Job Types: Permanent

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