CMO

Chief Marketing Officer

I am working for an exciting eCommerce business that is looking for a CMO to join the team. Your key responsibilities include defining and implementing short and long-term marketing strategies, advertising campaigns, promotions, and brand partnerships for the organisation as part of a considered marketing plan aimed at fulfilling the business’s growth objectives.

ROLES & RESPONSIBILITIES

• Responsible for meeting growth objectives and achieving key financial plan targets for the organisation
• Take performance ownership and provide the vision, mission and goals to create business success
• Plan, implement and manage marketing strategies with the Marketing Manager to support the company’s overall strategic objectives
• Innovate process across the department and streamline with new technology
• Work with technical departments (Tech & BI) to improve the businesses understanding of customer
• Determine KPIs for the marketing department
• Protect the business from risk through responsible management of the marketing budget
• Build and present the annual marketing plan
• Use data and reports to make evidence-based decisions
• Design and plan effective marketing campaigns with the Marketing Manager for key stakeholders in the department to execute
• Track KPIs on a regular basis and present reports
• Align the company around the brand’s direction, choices and tactics
• Develop and guide brand positioning and public perception
• Be a leader and a knowledge resource for the in-house marketing team
• Hiring additional resources, as required.

QUALIFICATION & SKILLS

• Minimum of 7 years’ working experience in e-commerce marketing (this is a non-negotiable)
• Additional marketing skills developed within the FMCG environment are advantageous
• Minimum bachelors degree in marketing, technology or similar field
• Possess superb knowledge and experience in leading and managing Digital Media, Social Media, Brand and Online to Offline (O2O) including managing agencies.
• Strong project management skills – prior experience of managing (leading) projects involving cross functional teams is preferred.
• Confident in presenting analysis, diagnosis and solutions to senior management.
• Strong strategic thinking, planning and priority setting.
• High-level understanding of HTML, CSS, and JavaScript is required.
• Up-to-date on the latest trends and technologies in digital marketing.
• Experience in managing direct reports.

Salt is acting as an Employment Agency in relation to this vacancy.