Data and Campaign manager

Data & Campaign Manager

Purpose of the Job

Join the largest private-sector employer in South Africa and leading employer in Africa as a Data & Campaign Manager. You will be responsible for customer journey mapping of direct marketing campaigns across all direct channels and also manage the banner customer direct marketing calendar to ensure good customer engagement.

Job Objectives

• Responsible for customer journey mapping of direct marketing campaigns across all direct channels.
• Sound knowledge of customers segmentation and how to apply this to a customer growth strategy.
• Assigning customer target files to deals and creative together for personalised customer experience.
• Design and implement quality assurance on all work.
• Manage the banner customer direct marketing calendar to ensure good customer engagement and avoid opt outs.
• Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar.
• Responsible for the set up and reporting of customer surveys.
• Report on campaign objectives laid out in the brief.
• Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication.
• Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
• Managing trigger campaigns throughout the customer life cycle to maximise sales.
• A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective.
• Ensuring campaigns comply with current best practice and legal compliance.
• Identify target audience and opportunities to grow our direct marketing lists.
• Ensure all email campaigns are mobile-friendly. Qualifications
• Relevant Tertiary Qualification.

Experience

• 4+ years Marketing experience.
• 4+ years’ experience in Bulk Email Engines such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce Marketing Cloud.
• Experience in working with customer segmentation and building them. Knowledge and Skills
• Proficiency in using marketing automation technology & tools.
• Knowledge of setting up customer surveys and reporting on them.
• Attention to detail is critical.
• Sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Strong interpersonal and communication skills.
• Familiarity with direct marketing analytics.
• An ability to work under tight deadlines.
• Direct Marketing Principles & Practices.
• GSuite.

Salt is acting as an Employment Agency in relation to this vacancy.