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Data & Campaign Manager
In this role you will be
responsible for customer journey mapping and segmentation to work towards the
ultimate customer experience.
Duties:
· Report on campaign objectives laid out in the brief
· Guide business stakeholders on processes and best practices to understand customers behavior and engagement through communication
· Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications
· Managing trigger campaigns throughout the customer life-cycle to maximise sales
· A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective
Qualifications:
· 4+ years Marketing experience 4+ years experience in Bulk Email Engines such as SAP Marketing Cloud, Watson Campaign Automation, SalesForce
· Marketing Cloud Experience in working with customer segmentation and building them
Salt is acting as an Employment Agency in relation to this vacancy.
Upload your CV to our database.
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.