You will guide marketing, creative, technology professionals and external partners towards the best possible solutions on a variety of projects, while interpreting and manipulating data to optimise customer journey touchpoints.
WHAT YOU CAN EXPECT:
Do more than consult – you’ll immerse yourself in our businesses and drive daily performance, develop solutions and see them through as they are implemented.
Create and drive quantifiable metrics/KPIs.
Leverage consumer data to find quality leads.
Engage, retain and reactivate customers through various marketing channels.
Brainstorm, validate, test and refine customer acquisition initiatives utilising A/B split testing and data analysis.
Optimise each stage of our demand generation and customer journey touchpoints.
Collaborate cross-functionally with marketing channel experts, content, design, and tech teams, to identify opportunities to optimize offers and response rates, to maximise profit contribution.
Manage an internal cross-functional team as well as external partner relationships.
Generate ideas for new campaigns and create all digital content.
Produce reports with analysis of the performance of campaigns using tools like Google Analytics to monitor website traffic performance and generating monthly reports to aid sales and marketing strategy.
Drive growth for one or more of our leading brands through digital transformation, marketing, e-commerce and technology.
Understand the evolving digital landscape as it relates to paid and organic trends, user experience, website engagement, and analytics.
Oversee the daily development and deployment of comprehensive digital marketing plans
Bachelor’s degree in an analytically oriented discipline (e.g., business, economics, statistics, math, finance), or Bachelor’s degree in Marketing or Digital Marketing Management
Google AdWords experience (certification will be ideal)
4-6 years of experience in Digital Marketing, with expertise in Paid Social, Paid Search, SEO, E-commerce, Email Marketing and/or Web Analytics
Salt is acting as an Employment Agency in relation to this vacancy.