A holding group of one of the largest fast-food chains in SA has an exciting new role for a Digital Performance Specialist, to lead the measurement and optimization function within the eCommerce team.
Responsibilities:
Marketing & Media Optimization
Drive customer acquisition and retention campaigns, from planning to measurement
Optimize marketing activities to improve return on investment
Lead and manage the media agency to develop the KFC digital media strategy and campaign plans
Partner with the media performance lead in measuring and optimizing media buys on a daily / weekly basis.
Partner with the creative lead to amend creative based on insights to improve efficacy
Measure CRM program efficacy, push messaging and retargeting
CRO & UX
Lead measurement of UX experiments in driving key platform metrics, conversion rate etc.
Tightly manage and own funnel KPIs
Reporting & Analysis
Determine reporting frameworks, measurement approach, and monitor campaign performance
Track daily, weekly, monthly and annual performance against agreed targets
Discover competitive gaps, and provide recommendations to improve
Ability to analyze campaign data and provide clear insights and recommendations
Ensure accurate tracking and analytics setup – Google Analytics, GTM
Qualifications, Experience, Skill requirements.
Minimum 6 years’ experience in a combination of paid search, display, social & programmatic media, particularly in driving e-commerce sales would be advantageous
Strong experience in biddable environments, buying principles, and understanding of major players would be advantageous
Strong written and verbal communication skills (including presentation)
BS/BA degree required
Deep knowledge of digital media and performance marketing
Strong quantitative & analytical skills
Experience collaborating with, and managing external agencies
Experience working with ad platforms (SA/DV 360, FB Manager, Twitter, etc.)
Experience with analytic platforms, Google Analytics, Google Optimize, FireBase Tableau, and marketing data warehouse platforms
To apply, send your CV to catkinson@welovesalt.com
Salt is acting as an Employment Agency in relation to this vacancy.