The E-commerce Channel Lead, reporting to the Managing Director, is responsible for all of the company’s e-commerce sales channels, ensuring business growth through directing and managing operational activities in e-commerce and to ensure these are executed in accordance with organizational and business strategy. The individual should already have demonstrated proven ability and success in building an online business. The position will be based in either Johannesburg or Cape Town.
Responsibilities include, but not limited to:
Assume full accountability for e-commerce channel and performance contributing towards business goals, building the company’s brands’ e-commerce presence
Assess, prioritize, manage and execute across all B2B and B2C e-commerce channels to ensure a consistent message to consumers, prioritizing investment for optimal yield
Work with relevant online Retailers, to capitalize on market opportunities within the relevant beverage market categories, to grow volume, revenue and market share
Maintain an ongoing dialogue with the Senior Executives across Channel and Marketing ensuring ongoing alignment of performance and expectation, remaining acutely aware of the ever-changing brand and online expectations
Collaborate on creative, media, social media and technical development for e-commerce projects including online advertising campaigns, websites, microsites, and landing pages
Identify trends, insights, Competitor activity and optimize activity while developing new and creative growth strategies
Evaluate emerging technologies and provide guidance for adoption if appropriate, while keeping up to date with relevant technology and digital changes within the industry
Measure, report and influence performance of all platforms against key metrics, where possible including Customer engagement, purchase, order fulfilment, experience, conversion and retention against a backdrop of business profitability
Personal attributes
Passion for the limitless opportunity to online sales
Strongest grasp of e-commerce and user-experience
Effective leadership, delegation, planning, organizational and prioritization skills
Performance-driven and collaboratively inclined with the ability to work effectively in a cross-functional environment
Strategic thinker yet effective through concept to implementation
Strong written, communication and system skills
Ability to work independently
Qualifications
Grade 12
Relevant tertiary qualification diploma or degree
Relevant industry related qualifications will be advantageous
Proficient in Microsoft Office
Experience
3 years e-commerce experience
4 years digital marketing/sales experience, preferably in the beverage/lifestyle industry
Experience in a competitive digital environment
E-commerce website front-end and back end operations
Knowledge of the liquor and/or FMCG industry will be a distinct advantage
Salt is acting as an Employment Agency in relation to this vacancy.