My client is an agency based in Cape Town and Johannesburg and is looking for a freelancer to assist with paid media, specifically with an international client.
Purpose of Role and Responsibilities:
Drive the growth of e-commerce sales
Execute Paid Media campaigns
Manage the campaigns to deliver ROI/ROA to the business
Review campaign performance against ad spend efficiency
Online analytics and reporting
Compile, issue and present the required, weekly and monthly campaign performance reports
Continuously analyze performance and report back to the Digital sales divisions with recommendations for improvement
Online content integrity and Quality assurance
Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
Competitor and external analysis
Monitor and analyze the market (local and international) to identify threats and opportunities
Requirements
Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline.
Certification in Google Marketing Platform and Google Analytics
Minimum of three years’ experience working in an e-commerce role running large scale campaigns and managing large budgets, specifically within a retail environment
Experience in mobile commerce
Deep understanding of South African and International eCommerce market
Strong quantitative analytical expertise
Strong web analytics knowledge
Paid Search – Google & Microsoft Advertising
Campaign Management and budget reporting on ROI/ROA
Display / Search / Dynamic ads
Shopping / Ecommerce
SM Marketing platforms including Facebook, Instagram, and Twitter
Remarketing per platform
Creation of TOF, MOF and BOF events and campaigns
Strategic planning of Facebook & Instagram sales funnels and customer journey i.e. key products, collections and offers to promote
Creating upsells and downsells within product catalogs
Creation of multiple highly-targeted and custom audiences which are qualified to our products
Creation of relevant Lookalike audiences
Creation of multiple custom conversion events
Impactful, resonant brand positioning through ad text
Split testing of ad creatives against text, placement, and media format
Beneficial Knowledge:
Google Tag Manager
Google Analytics
Google Ads conversion tracking
Facebook store catalogs
Facebook/ Google audience lists/lookalike
Salt is acting as an Employment Agency in relation to this vacancy.