Freelance Paid Media Specialist: eCommerce

Marketing

Paid Media Specialist: Ecommerce

Jan 2020

Purpose of Role and Responsibilities:

  • Drive the growth of e-commerce sales
  • Execute Paid Media campaigns
  • Manage the campaigns to deliver ROI/ROA to the business
  • Review campaign performance against ad spend efficiency
  • Online analytics and reporting
  • Compile, issue and present the required, weekly and monthly campaign performance reports
  • Continuously analyse performance and report back to the Digital sales divisions with recommendations for improvement
  • Online content integrity and Quality assurance
  • Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
  • Competitor and external analysis
  • Monitor and analyse the market (local and international) to identify threats and opportunities

Requirements

  • Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline.
  • Certification in Google Marketing Platform and Google Analytics
  • Minimum of three year’s experience working in an e-commerce role running large scale campaigns and managing large budgets, specifically within a retail environment
  • Experience in mobile commerce
  • Deep understanding of South African and International eCommerce market
  • Strong quantitative analytical expertise
  • Strong web analytics knowledge

Paid Search – Google & Microsoft Advertising

  • Campaign Management and budget reporting on ROI/ROA
  • Display / Search / Dynamic ads
  • Shopping / Ecommerce
  • SM Marketing platforms including Facebook, Instagram and Twitter
  • Re-marketing per platform
    • Creation of TOF, MOF and BOF events and campaigns
    • Strategic planning of Facebook & Instagram sales funnels and customer journey i.e. key products, collections and offers to promote
    • Creating up-sells and down-sells within product catalogues
    • Creation of multiple highly-targeted and custom audiences which are qualified to our products
    • Creation of relevant Lookalike audiences
    • Creation of multiple custom conversion events
    • Impactful, resonant brand positioning through ad text
    • Split testing of ad creatives against text, placement and media format

    Beneficial Knowledge:

  • Google Tag Manager
  • Google Analytics
  • Google Ads conversion tracking
  • Facebook store catalogues
  • Facebook/ Google audience lists/lookalikes
  • Salt is acting as an Employment Agency in relation to this vacancy.

    Job Information

    Job Reference: JO-2004-166384
    Salary:
    Salary per: month
    Job Duration:
    Job Start Date: ASAP
    Job Industries: Marketing
    Job Locations: Cape Town
    Job Types: Permanent
    Job Skills: Freelance Paid Media eCommerce

    Here are some related jobs

    Marketing

    Junior Digital Marketing All-rounder

    Digital Marketing All-Rounder My online retailer client is on the hunt for the next digital marketing maven. The Digital Marketing All-Rounder will predominantly assist with the rollout, management and analyses…

    ZAR156000.00 - ZAR180000.00 per annum
    Marketing

    Data and Campaign manager

    Data & Campaign Manager Purpose of the Job Join the largest private-sector employer in South Africa and leading employer in Africa as a Data & Campaign Manager. You will be…

    Marketing

    Freelance Paid Media Specialist

    My client is an agency based in Cape Town and Johannesburg and is looking for a freelancer to assist with paid media, specifically with an international client. Purpose of Role…

    ZAR20000 - ZAR25000 per month
    ×
    UK

    Upload your CV

    Upload your CV to our database.

    • This field is for validation purposes and should be left unchanged.

    Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

    Contact us

    • Click here to find out more about Salt's Privacy Policy
    • This field is for validation purposes and should be left unchanged.

    Cookie Consent×

    Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.

    OK