Freelance Paid Media Specialist: eCommerce


Paid Media Specialist: Ecommerce

Jan 2020

Purpose of Role and Responsibilities:

  • Drive the growth of e-commerce sales
  • Execute Paid Media campaigns
  • Manage the campaigns to deliver ROI/ROA to the business
  • Review campaign performance against ad spend efficiency
  • Online analytics and reporting
  • Compile, issue and present the required, weekly and monthly campaign performance reports
  • Continuously analyse performance and report back to the Digital sales divisions with recommendations for improvement
  • Online content integrity and Quality assurance
  • Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
  • Competitor and external analysis
  • Monitor and analyse the market (local and international) to identify threats and opportunities


  • Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline.
  • Certification in Google Marketing Platform and Google Analytics
  • Minimum of three year’s experience working in an e-commerce role running large scale campaigns and managing large budgets, specifically within a retail environment
  • Experience in mobile commerce
  • Deep understanding of South African and International eCommerce market
  • Strong quantitative analytical expertise
  • Strong web analytics knowledge

Paid Search – Google & Microsoft Advertising

  • Campaign Management and budget reporting on ROI/ROA
  • Display / Search / Dynamic ads
  • Shopping / Ecommerce
  • SM Marketing platforms including Facebook, Instagram and Twitter
  • Re-marketing per platform
    • Creation of TOF, MOF and BOF events and campaigns
    • Strategic planning of Facebook & Instagram sales funnels and customer journey i.e. key products, collections and offers to promote
    • Creating up-sells and down-sells within product catalogues
    • Creation of multiple highly-targeted and custom audiences which are qualified to our products
    • Creation of relevant Lookalike audiences
    • Creation of multiple custom conversion events
    • Impactful, resonant brand positioning through ad text
    • Split testing of ad creatives against text, placement and media format

    Beneficial Knowledge:

  • Google Tag Manager
  • Google Analytics
  • Google Ads conversion tracking
  • Facebook store catalogues
  • Facebook/ Google audience lists/lookalikes
  • Salt is acting as an Employment Agency in relation to this vacancy.

    Job Information

    Job Reference: JO-2004-166384
    Salary per: month
    Job Duration:
    Job Start Date: ASAP
    Job Industries: Marketing
    Job Locations: Cape Town
    Job Types: Permanent
    Job Skills: Freelance Paid Media eCommerce

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