Freelance Paid Media Specialist: eCommerce

Paid Media Specialist: Ecommerce

Jan 2020

Purpose of Role and Responsibilities:

• Drive the growth of e-commerce sales
• Execute Paid Media campaigns
• Manage the campaigns to deliver ROI/ROA to the business
• Review campaign performance against ad spend efficiency
• Online analytics and reporting
• Compile, issue and present the required, weekly and monthly campaign performance reports
• Continuously analyse performance and report back to the Digital sales divisions with recommendations for improvement
• Online content integrity and Quality assurance
• Ensure all appropriate checks are completed by the relevant individuals to maintain full content integrity across all platforms
• Competitor and external analysis
• Monitor and analyse the market (local and international) to identify threats and opportunities

Requirements

• Diploma/Degree in marketing, digital marketing, advertising, communications or a related discipline.
• Certification in Google Marketing Platform and Google Analytics
• Minimum of three year’s experience working in an e-commerce role running large scale campaigns and managing large budgets, specifically within a retail environment
• Experience in mobile commerce
• Deep understanding of South African and International eCommerce market
• Strong quantitative analytical expertise
• Strong web analytics knowledge

Paid Search – Google & Microsoft Advertising

• Creation of TOF, MOF and BOF events and campaigns
• Strategic planning of Facebook & Instagram sales funnels and customer journey i.e. key products, collections and offers to promote
• Creating up-sells and down-sells within product catalogues
• Creation of multiple highly-targeted and custom audiences which are qualified to our products
• Creation of relevant Lookalike audiences
• Creation of multiple custom conversion events
• Impactful, resonant brand positioning through ad text
• Split testing of ad creatives against text, placement and media format

Beneficial Knowledge:

Salt is acting as an Employment Agency in relation to this vacancy.