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Lead Generation Specialist


Primary roles and responsibilities:

  • Design and execute paid lead generation campaigns for clients through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Continuously monitor- and optimize campaign performance and improve key lead generation campaign metrics by capturing and analyzing the appropriate metrics, insights and best practices, and then acting on the information.
  • Collaborate with the company’s design team to plan and create high performing lead generation campaigns.
  • Collaborate with other key functions in the team such as sales and client management, to provide world-class customer service.

Candidate requirements:

  • Focused digital lead generation (incl Facebook, Instagram and Google) experience (5 years+).
  • Experience in working with Facebook Ads Manager, LinkedIn Campaign Manager, Google Ads, and Google Display Network and Google Tag Manager.
  • Marketing / graphic design / similar qualification advantageous.
  • Financial services/insurance experience highly recommended.
  • Driven, self-managed and able to function independently.
  • Contributes to team effort by accomplishing related results as needed.
  • Well-organized and able to report on progress made.
  • Commercial and business awareness.
  • Excellent communication and interpersonal skills – the ability to rapidly establish credibility and trust within and outside the company.
  • MS Office proficient.

To apply, send your CV to

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2007-192290
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Industries: Marketing
Job Locations: Johannesburg
Job Types: Permanent

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