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Strategic planning and campaign management
Media Planners evolve media strategy, making recommendations on the target group, mediums, user journey, path to purchase, local and global trends & insights and channels to be used, and identifying key timings, along with pre campaign research. They need to make the best purchase decision and have an enormous understanding of all social platforms, including but not limited to Facebook, Instagram, Snapchat, Twitter, YouTube, Bots, AI, etc. They will also need to know what lookalike audiences are, as well as understand other social, political, regional and demographic factors that affect targeting. It is imperative that the Planner takes responsibility for proactive recommendations on optimization, and underspends overspends that may occur. In campaign management, the campaign manager is responsible for loading and scheduling content as well as managing campaign performance, making recommendations, pacing and optimizing to ensure we hit our clients KPI’s.
The planner is responsible for strategy, planning, buying, launching, implementing, campaign managing, and optimizing campaigns, monitoring budgets and overseeing platform accounts, tracking KPIs and producing useful reports. Responsibilities also include being involved in keyword selection and audience targeting and adjusting bids to gain better ROI. This campaign planner must be adept at building all types of paid campaigns including lead gen and conversion campaigns, shopping and carousel campaigns and of course understand and be on top of all new platform features, trends and opportunities. The Paid Social and or PPC Planner campaign manager is also a key resource for each account and is expected to support the team in strategy, education, mentorship, media owner showcases and digital media thought-leadership. This person must have previous digital media agency experience and know of have relationships with key publishers, tech houses and buying partners.
TASKS INCLUDE (but is not limited to):
Experience with setup, management, optimization and reporting in one or more of the following Ad platforms:
Certification in one or more of the following Ad platforms:
Experience with content management tools
Salt is acting as an Employment Agency in relation to this vacancy.
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