Media Planners evolve media strategy, making recommendations on the target group, mediums, user journey, path to purchase, local and global trends & insights and channels to be used, and identifying key timings, along with pre campaign research. They need to make the best purchase decision and have an enormous understanding of all social platforms, including but not limited to Facebook, Instagram, Snapchat, Twitter, YouTube, Bots, AI, etc. They will also need to know what lookalike audiences are, as well as understand other social, political, regional and demographic factors that affect targeting. It is imperative that the Planner takes responsibility for proactive recommendations on optimization, and underspends overspends that may occur. In campaign management, the campaign manager is responsible for loading and scheduling content as well as managing campaign performance, making recommendations, pacing and optimizing to ensure we hit our clients KPI’s.
The planner is responsible for strategy, planning, buying, launching, implementing, campaign managing, and optimizing campaigns, monitoring budgets and overseeing platform accounts, tracking KPIs and producing useful reports. Responsibilities also include being involved in keyword selection and audience targeting and adjusting bids to gain better ROI. This campaign planner must be adept at building all types of paid campaigns including lead gen and conversion campaigns, shopping and carousel campaigns and of course understand and be on top of all new platform features, trends and opportunities. The Paid Social and or PPC Planner campaign manager is also a key resource for each account and is expected to support the team in strategy, education, mentorship, media owner showcases and digital media thought-leadership. This person must have previous digital media agency experience and know of have relationships with key publishers, tech houses and buying partners.
TASKS INCLUDE (but is not limited to):
Completion and adherence to Annual KPI’s set out and agreed to by yourself and the Managing Director.
Adherence to financial and operational business rules (as laid out in the KPI document).
An efficient and correct understanding and use of the business’s financial system which you actively work with (Smartsheet, IO’s, Media Plans, PO uploads etc), as this affects bottom-line client and revenue billings.
An in depth understanding of basic financials which allow allows you to do your planning job effectively.
Accurate input of Ad serving costs, premium booking fees, management fee calculations etc.
Maintain high standard of quality output.
Positive influence, and contribution to the business culture.
Plan, buy, implement, manage, analyze and optimize clients paid social campaigns.
Proficiency in RTB, and or booked media campaigns Influencer marketer campaigns.
Provide industry best practice and data-driven insights and recommendation.
Use of Facebook, Twitter and additional APIs for day-to-day campaign management
Campaign reporting and analysis.
Daily management and accountability of account budgets and bids (pacing).
Involvement in recommending ways to improve the efficiency of the team’s operation.
Actively manage campaigns to deliver on the clients’ goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
Communicate frequently with clients on all elements of the campaign, including planning, performance, and project status, and client goals.
Develop and manage the execution of campaign plans.
Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (betas, ad network updates, innovation opportunities, etc).
Assist in the development of media strategy and building paid plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc).
Thoroughly understand client’s business, goals and KPIs.
Provide creative guidance to clients, partner agencies and internal teams based goals and media flighting – help clients tell their stories.
Contribute to client education; evangelize the value of paid media and the best practices.
Support and assist in developing team members to optimize their performance, contribution and job satisfaction.
Experience with setup, management, optimization and reporting in one or more of the following Ad platforms:
Google | Youtube | GDN
RTB | Adform | Verizon
Certification in one or more of the following Ad platforms:
Google Ads (Search, Display and Video)
Facebook Ads (Blueprint)
Google Marketing Platform
Certification in Google Analytics preferred
Certification in Google Tag Manager advantageous
Experience with content management tools
Highly proficient at Excel or an alternative data manipulation system
Understanding and interest in online marketing specifically paid media
Knowledge of the digital landscape
University degree or relevant college certificate
Excellent interpersonal and professional communications skills
Creative and analytical thinker with demonstrated problem-solving skills
Salt is acting as an Employment Agency in relation to this vacancy.