Paid Media Manager

My client is a Tech start-up in the food industry. Recently pivoting from B2C to a B2 model, they are in search of a Senior Paid Media Manager, based in their Cape Town offices, Paarden Island, who can keep up with their innovative environment.

We are looking for a highly analytical, self-motivated and meticulous individual with a passion for growing brands and achieving exceptional ROI through paid media.
You will be responsible for planning, implementing, reporting on and optimizing display, search and video PPC/ SEM campaigns to ensure alignment with the company’s online marketing strategy. This role requires the ability to operate on both a strategic and tactical level.

You will partner with internal teams, as well as external partners, to:

• Align short-term and long-term business goals with PPC and SEM strategy and tactics
• Analyse paid media traffic to develop, execute, test and report on paid and SEO/ SEM strategies
• Manage and optimize media buys (including digital display, search, social, mobile etc.)
• Monitor the evolving media landscape and help develop best practices for the company
• Align PPC/ SEM strategies with general brand strategy

What you will be doing

• Own paid media strategy for the company and its key brand partners
• Set up the paid media accounts, tooling and other infrastructure for the company and its key brand partners
• Develop, execute and optimise cutting-edge digital campaigns from conception to launch
• Optimize paid media for qualified leads and ROI
• Deliver paid media performance that contributes significantly to the company’s sales pipeline and revenue growth
• Overseeing and managing the overall budget for paid media
• Report paid media performance against key KPIs (ROI, conversion rate, cost & click performance, impressions/ reach)
• Administer our paid media accounts
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies
• Working cross-departmentally to align campaign strategies and goals across the organization

Skills requirements

• Bachelor’s degree
• 3-5+ years of experience in PPC, SEO/SEM and digital advertising
• Proven track record of exceptional ROI and growth on campaigns
• Excellent analytical and problem solving skills
• Attention to detail and ability to utilise analytics tools to analyse data and trends in order to improve ROI and identify growth opportunities
• Proven ability to interact and collaborate across different teams in order to accomplish goals
• Strong experience with Google AdWords – annual certifications required
• Facebook Blueprint – ongoing learning
• Strong experience with social ad platforms such as Facebook, LinkedIn, and Twitter
• Understanding of Google Analytics and Google Tag Manager
• Detailed report creation for paid campaigns
• Proficiency in Word, Excel and PowerPoint
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed

For more information, email your CV to catkinson@welovesalt.com

Salt is acting as an Employment Agency in relation to this vacancy.