Performance Marketing Specialist (Lead Gen)

Cape Town Permanent ZAR420000.00 - ZAR600000.00 per annum

Digital Lead Generation Expert

Who are we and what do we believe in?

We’re deeply digitally focussed, highly energetic, and very ambitious.

The engine that drives our growth is an exceptional combination of technology, marketing, sales and revenue collection, driven by a team of extraordinary talent.

Our FinTech arm is looking for a driven, experienced Facebook Lead generation whizz to join our team and help us on our journey of Hyper-Growth!

The Role

As Performance Marketing Specialist you will be responsible for the paid growth and acquisition marketing for a range of Financial services products. You will be identifying paid channels, and continuously working with optimization for each channel, with the overall ambition to drive growth hacking initiatives. You will apply trial and error, learn and adjust the approach, with the goal to understand what works the best for each channel and product, in terms of reaching the right target groups and driving conversions. This is how you will contribute:

  • Lead tactical initiatives to seek out and own new paid marketing lead generation activities in the digital space.
  • Plan, execute and reflect on strategic decisions for the digital space.
  • Manage the day-to-day maintenance of Social Media lead generation marketing channels (Deep understanding and experience with lead generation via Facebook is a prerequisite).
  • Understanding of additional channels such as Taboola, Adwords & Outbrain is highly advantageous.
  • Building and optimizing conversion funnels using Click Funnels, Leads Hook and related platforms would be a bonus.
  • Analyze and optimize channels to drive target KPIs based on Quality, Cost & Volume.
  • Analyze customer behavior across channels
  • Continuous optimization, measuring, tracking, analysis, and reporting.
  • Keep up to date with the latest developments in digital marketing in order to stay a leader in the field.
  • Collaborate with the Sales & Marketing team to deliver a high-performance digital strategy to achieve the high growth targets

Your team

  • Culture is everything in this business. We believe in winning as a team and have a highly collaborative environment.
  • The office space is vibey and we believe in having a fun work environment for everyone, Fridays, in particular, are a real treat!
  • We celebrate success! We believe that hard work pays off. We have high expectations of ourselves and of others, but excellence deserves a reward and there are great incentives and bonus structures in place to support this.

In Addition, We Believe That You Have

The company is on a path of hyper-growth and as such we are looking for an ambitious motivated individual who can embrace change and be agile enough to stay ahead of the market trends. You may need to wear different hats at different times and learn new skills on the fly. Ideally, you will be experienced in generating leads within the financial services sector with a track record of planning, executing, and optimizing marketing campaigns on various digital channels to deliver a positive ROI.

You should have:

  • Proven experience and knowledge of lead generation campaigns across various digital platforms
  • Proficient with analytics and campaign testing methodologies.
  • Excellent communication skills
  • Attention to detail.
  • Disciplined and able to work with deadlines.
  • Analytical and always looking for ways to improve and optimize campaigns.
  • Entrepreneurially minded with a strong desire to succeed and take initiatives and think outside of the box.
  • Ability to work autonomously

To apply, or for more information, send your CV to catkinson@welovesalt.com

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2103-198714
Salary: ZAR420000.00 - ZAR600000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Industries: Marketing
Job Locations: Cape Town
Job Types: Permanent

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