Marketing

That job has expired. Here are some similar roles:

VP Marketing

Key Role and Responsibilities:
● Develop and own ongoing strategy for all facets of marketing across the portfolio of partner programs.
● Direct accountability for delivery against annual financial goals related to growth and efficiency.
● Work collaboratively with various internal teams to identify and implement new marketing
programs and tactics based on the development of ROI-based business justification.
● Accountable for forecasting performance vs. goals.
● Assume direct ROI responsibility for a portfolio of courses and maximizing the profitability of
these programs over time.
● Lead the development of all brand positioning, messaging, and creative
● Ensure consistent brand expression through all consumer touchpoints, and maintain the
high brand standards of our university partners.
● Play lead customer for internal creative, web, email and content teams with the aim of
maximizing enrollment in our partner programs.
● Develop metric-driven strategies to drive program health and work with various internal
teams to move the dial on prospect conversion rates through nurture strategies such as
events, webinars, content marketing and other sales strategies.
● Work with the full marketing department, executive team and program general managers
to optimize both short-term opportunities and long-term brand building/growth
opportunities including the cross-selling and upselling of products across the 2U portfolio.
● Serve as lead voice for Short Course marketing across all senior leadership functions.
● Must be able to present to all levels. Must be able to convey complex marketing topics to a wide audience, with an eye toward influencing key internal and external stakeholders. Ensure exceptional partner
relationship management across the team, leading by example.
● Motivate and lead a high performing and results-oriented team to generate a growing
stream of leads each month, improve the user journey throughout the marketing funnel,
identify and streamline best practices, communicate subject matter expertise across the
marketing matrix, engage in budget-related activities, and act as a change agent for
systems and process alignment.

Education and Experience:
● 10+ years of experience in digital marketing; 5+years in leadership
● Successful experience building a go-to-market strategy and marketing plan in a scaling
environment; Ability to optimize a marketing budget and make every dollar count.
● Knows the numbers and focused on constant and never-ending improvement; Consistent
track record of achieving or exceeding marketing targets
● Understanding of lead generation strategy and tactics and use of tactics to create
preference and drive conversions on the path to purchase
● Strong knowledge of digital marketing technologies and new developments in the space
● Ability to understand consumer needs and translate them into effective marketing
messages
● Strong analytical and problem solving skills with proficiency in interpreting data
● Proven ability to manage and lead a high-performing team

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2109-247077
Salary:
Salary per: annum
Job Duration:
Job Start Date:
Job Location:
Job Industry:
Job Industries: Marketing
Job Locations: Cape Town
Job Types: Permanent

Here are some related jobs

×
UK

Upload your CV

Upload your CV to our database.

  • Max. file size: 5 MB.
  • Hidden
  • This field is for validation purposes and should be left unchanged.

VP Marketing

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

Contact us

  • Max. file size: 5 MB.
  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.