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Head of Product Marketing

Marketing & Communications

Greater London Permanent £65000 - £75000 per annum + Bonus

Head of Product Marketing – London – up to £75K


My client is a medium sized software business offering a number of different propositions around marketing automation. With over 200 employees globally, and an amazing client list, they are moving in the right direction and from strength to strength.


As Head of Product Marketing, you will be responsible for the outbound marketing for our solutions. You will take external inputs for the development of the solution proposition. You will craft the messaging and positioning for solutions. You’ll conceive and develop innovative go to market strategies that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into market lead benefits is crucial. In your role as head of Product Marketing you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Key Responsibilities:

  • Develop product positioning and messaging that differentiates our solutions in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our solution
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to crush them
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Run the Customer Advisory Boards – User and Executive
  • Collaborate with Product Management – in defining the solution offer and its composition


  • Work with partners to support and enhance the solution eco system
  • Immerse yourself into our customers world; work with customer strategists to identify their business requirements and goals
  • Provide support and leadership for client briefs and pitches
  • Work with our clients to help to define and build out/validate solutions and building out deeper relationships to further assist where necessary
  • Be the solution spokes-person and advocate
  • Analyst relations


  • 5+ years of software product marketing experience with at least 2 years’ experience in a field facing role
  • Bachelor’s in business or marketing
  • Understand product development and design and are a creative thinker
  • Excellent people and management skills, natural collaborator working as part of cross-functional teams, and third parties.
  • Willing to travel 25%


  • You are very passionate about solution design, technology, customer, user experience and digital technology as a whole and love to immerse yourself into the industry to understand new trends and how best to position solutions for our clients
  • Love user-centric approach with a strong background / experience in digital marketing technology trends
  • Are a Solution Marketer / Strategist with an eye for the “bigger picture”- you understand technology as well as relationship management as well as being commercial
  • Have the ability to influence and lead, creating a collaborative environment for ideas to be bred and built upon

To apply for the Head of Product Marketing position, please click the ‘Apply’ button or email lharding@welovesalt.com

Job Reference: LXH-1708-125932

Salary: £65000 - £75000 per annum + Bonus

Salary per: Annum

Job Duration:

Job Start Date: ASAP

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Job Location:

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