Digital Analyst

Role: Digital Analyst

Location: Surrey

Start: ASAP

End: End of 2019

Day rate: Up to £290 via LTD

What will you do?:

• Identify traffic and sales data sources available via the client’s partner’s online retailers
• Report on a wide range of data sources using Google Analytics/Adobe analytics.
• Model data based on sources available and create reporting framework
• Co-operate with European analytics team
• Manage and deliver insights driven optimisation where possible
• Prepare and present performance reports and their success to wider business stakeholders demonstrating clear ROI & campaign performance

Responsibilities:

• Develop a thorough understanding of existing reports, tools and processes being used by the online retail team and other relevant stakeholders
• Identify and progress opportunities to improve the usability, features, or production efficiency of existing reports
• Identify new reporting requirements and opportunities to drive ROI.

• Mapping of existing and required data sources, identifying where and how the correct information can be obtained to fulfil reporting requirements
• Make suggestions on fulfilling outstanding data requirements and establishing contractual agreements with 3rd party vendors.
• Co-ordinating the data and analytics work streams with Samsung UK and European teams, partner retailers and partner agencies
• Create data correlations overlaid with specialist knowledge and a Samsung business lens, that translate into meaningful and actionable insight
• Interrogate data on an ad-hoc basis to support the production of internal and external facing deliverables.
• Prepare and present performance reports and their success to wider business stakeholders demonstrating clear ROI & campaign performance
• Drive performance and optimisation initiatives by providing context to campaign and BAU outcomes.
• Support Online Retail ad-hoc requests or projects with bespoke analysis as required
• Be responsible for day to day housekeeping of online retail digital products (e.g. Flixmedia, Channel Advisor, BazaarVoice)

Experience required:

• Experience working in a data planning environment, preferably within a digital marketing /online retail business/digital agency
• 4-5 years working experience of industry most common analytics tools (preferred: Similar Web., Brand View, AA, GA)
• Experience working with delivering insights and supporting Channel Planners/User Journey Managers.
• Team player, with ability to quickly build solid working relationships across the business
• Ability to prioritise effectively and manage multiple work streams concurrently
• Comfortable dealing with ambiguity
• Ability to create and deliver persuasive, clear, and concise communications for various audiences with minimal guidance.
• Strong MS PowerPoint & Excel

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